Sharp Bros. Presents its Seven Sins Timepiece during Art Week in Miami

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Watches that tell more than time, these have customers questioning their morality!

Sharp Bros. looks to be the watch company that always shows support by being a patron of the Arts.

The watch industry is flooded with microbrands that all claim luxury, functionality and use of the most unique materials & construction.

Then there is Sharp Bros.

A company which is going against the grain at every turn.

Frankly, the guys at Sharp Bros. have an entirely different idea of what a watch should be & do for its wearers.

Sharp Bros. offered the following statement:

"Design & Symbolism are at the Heart of all we Produce. The Seven Sins timepiece will have people question their thoughts, intentions, actions and how they will go through their day. It is much more than a simple watch it is a movement.

Directionally, it makes sense that we display our products and mutually share inspiration with amazing artists during Art Week & Art Basel in Miami. Sharp Bros. looks to be the watch company that always shows support by being a patron of the Arts.”

Here are some of the truly clever aspects of the Seven Sins watch:

-1st Ever Sins Wheel, which changes through 7 words, every 24 hours (i.e. GREED, LUST, WRATH, GLUTTONY, etc.) viewable through a modified day/date window positioned on the left side of the face

-Switchblade Knife Hands, custom molded minute (the blade) & hour (the knife handle)

-Blood Droplet for the sweeping seconds hand

-Quality Construction: Fully Automatic Movements, 120 Click Ceramic Bezel, 300 Meter Depth, Sapphire Crystal, Red & Blue Super Luminova

-Value Adds: Ballistic Nylon Travel Case, PVD Black Bracelet, Additional NATO Strap, Change Tools

By all accounts, this is a great diver with the added benefits of a punk rock attitude. In a vast sea of tool watches, it is really nice to see a product that puts the design & meaning first. The question is, will the industry be ready for this counterculture approach to watch making?

The Seven Sins is well priced and can be purchased on the company website: http://www.areyousharp.com

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Kerim Kfuri
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