“Our goal to elevate the Griswold Home Care brand requires a digital-first mindset. Shelley’s familiarity in online strategy for local small businesses provides experience similar to working with a franchise network, while bringing innovative ideas,” said Griswold Home Care CEO Michael Slupecki.
BLUE BELL, Pa. (PRWEB) January 05, 2021
Shelley Kanther has joined Griswold Home Care as Director of Marketing, a newly created position.
Kanther’s addition to Griswold’s executive leadership team demonstrates the growing home care company’s commitment to strategic expansion. She is an experienced marketer with a depth of digital experience.
Michael Slupecki, Griswold Home Care CEO said, “Our goal to elevate and modernize the Griswold Home Care brand requires fresh eyes and a digital-first mindset. Shelley’s familiarity in online strategy for local small businesses provides experience similar to working with a franchise network, while bringing innovative ideas and the shift in perspective we’ve been looking for.”
Most recently Kanther was Marketing & Digital Strategy Consultant at the New England Appliance & Electronics Groups (NEAEG) where she led the company’s strategic digital marketing direction at the corporate level and on behalf of 105 local independent retailers. Prior to joining the NEAEG, Kanther was Marketing Development Manager for Electrolux Major Appliances North America and a partner at Hoopla Marketing & Public Relations.
Kanther is a Conshohocken, Pennsylvania native who earned a BA in Communications with a Journalism focus at Penn State University. She was Valedictorian of the prestigious College of Communications in 1997.
About Griswold Home Care
With 200 locations in 30 states, Griswold Home Care is one of the country’s top home care companies, delivering compassionate care 24/7 to its clients. Its purpose is to give people the help they need to live in the place they love. Through this purpose, Griswold Home Care helps adults maintain quality of life despite advanced age or onset of illness through services including companion care, home services, personal care, and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions. For more information, visit http://www.griswoldhomecare.com or call 215.402.0200.