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Sheri's Ranch Marks 50 Years of Legal Sex Work: From Classic Nevada Brothel to Trend-Setting Adult Resort


News provided by

The Resort at Sheri's Ranch

Jan 16, 2025, 15:45 ET

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The famed adult destination distinguishes itself as a full-service resort catering to discerning individuals.

PAHRUMP, Nev., Jan. 16, 2025 /PRNewswire-PRWeb/ -- The Resort at Sheri's Ranch, a legal brothel and adult vacation spot near Las Vegas, celebrates over 50 years of operation, evolving from a rustic bordello in Lincoln County into a pioneering erotic destination that redefines what Nevada's brothel industry can offer.

Originally established in the 1970s in Lincoln County, shortly after prostitution was legalized in several rural Nevada counties, Sheri's Ranch relocated to Pahrump in Nye County over forty years ago. At the turn of the 21st century, the property was transformed into Nevada's first brothel-resort, featuring an on-site hotel, spa, restaurant, bar, swimming pool and various VIP bungalows and specialty rooms, including a BDSM dungeon and an AI-controlled sex tape room.

Dena, the current madam of Sheri's Ranch, has managed the resort for twenty years, witnessing the evolution of sex work and the profession's changes throughout the 21st century.

"I believe the growth of Sheri's Ranch and the company's evolution go hand in hand with changing perceptions of sex work and the profession's role in society," Dena said. "The stigma associated with the vocation has marginally diminished over the years, as more women recognize the economic and safety benefits of practicing sex work legally, and clients become more comfortable hiring sex workers to alleviate their loneliness."

"For example, as it became more acceptable for women to indulge in sex-for-money transactions, and as more and more couples frequented our establishment, we discovered a greater demand for offerings like sex vacation packages for groups yearning to enjoy multi-day sexual adventures."

The madam says that the latest attractions at the Ranch include weekend-long events to honor their clientele.

"We started our event series a few years ago and it has been a tremendous success," Dena said.

The brothel's themed events feature uniquely crafted settings tailored to each genre, such as "Wild West" or "Arabian Nights," and include live entertainment, music performances, gourmet food, and dancing throughout the weekend.

"Many people are curious about visiting a legal brothel but may feel too shy or anxious to do so under typical circumstances. These themed events offer men, women, and couples the chance to enjoy themselves without any obligation to engage in the ladies' services. Guests can meet and celebrate with the courtesans, learn about Nevada's unique adult entertainment industry, and enjoy a great time at Sheri's Ranch with no commitment required. It's the perfect ice breaker."

Despite the brothel's success over the past half century, the madam acknowledges that there's still a long way to go for Nevada's legal prostitution industry.

"Sheri's has been around almost since prostitution was legalized in Nevada," she said. "It amazes me that so much misinformation about sex work still exists, and that it remains a profession largely viewed with scorn, despite Nevada's time-tested experiment proving that prostitution can be legalized, regulated, and provide a healthy and prosperous career for women dedicated to helping others meet their intimacy needs."

Photos of Madam Dena and several courtesans may be accessed here for publication: https://drive.google.com/drive/folders/1CQ-IDMjIb_XIkyjUKaWcp2YiwZIBUpq4?usp=sharing

ABOUT SHERI'S RANCH

Sheri's Ranch is the premier legal brothel and adult vacation destination in the Las Vegas area. Catering to discerning individuals, Sheri's offers the largest selection of licensed companions in the State of Nevada, providing a range of safe, discreet, and nonjudgmental erotic experiences.

The secluded 20-acre resort includes a pool, tennis courts, an on-site hotel, a bar and a restaurant. Guests can enjoy various themed suites, bungalows, and specialty rooms. Whether it's the coveted 'girlfriend experience,' a sensual full-body Nuru massage, or personalized sex tapes starring a customer and their chosen lady, every intimate encounter is individually tailored to satisfy the unique preferences of each guest.

CONTACT

For interviews with the staff and courtesans of Sheri's Ranch please contact:
Jeremy Lemur
[email protected]
310.866.0221

Media Contact

Jeremy Lemur, The Resort at Sheri's Ranch, (310) 866-0221, [email protected]

SOURCE The Resort at Sheri's Ranch

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