Shop Candelabra Debuts New Look with the Launch of Meadow Blu

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Award-winning home decor e-commerce website, Shop Candelabra, has officially rebranded into their new identity, Meadow Blu.

Coastal Living Collection

Each season, Meadow Blu curates trend collections to highlight different styles from a variety of brands such as Regina Andrew, Bungalow 5 and Made Goods.

Meadow Blu hopes to continue bringing an ever-evolving style to customers and the e-commerce industry through a hand-curated product selection, brand partnerships, and a modern website.

Shop Candelabra has evolved into Meadow Blu. The company is proud to announce the new brand and identity, which comes after nearly two years of planning. The rebrand includes a new website, meadowblu.com, as well as a new look and identity across all social platforms. Although the name has changed, the focus and product selection remain the same. Meadow Blu continues Shop Candelabra’s legacy with a vast but curated catalog featuring over 100 brands, such as Arteriors, Gabby, Regina Andrew and Hudson Valley Lighting, and more than 60,000 products.

Meadow Blu’s rebrand continues Candelabra’s goal of bringing high end home furnishings to the e-commerce world while still maintaining a curated focus found in a traditional boutique setting. The new website features an updated shopping experience through carefully crafted categories and a streamlined checkout. Other updates include shipping options to let the customer have more control over their orders and improved customer profiles.

Through the rebrand, Meadow Blu is excited to continue their Exclusive Design Trade Program to bring discounts and dedicated customer service to trade professionals around the world. Trade Program members continue to receive access to a wide selection of high end brands such as Worlds Away, Made Goods, Currey & Co. and Noir. Each member of the program is also given a dedicated Account Manager to oversee orders, assist with product queries, and provide design consultations. There are no minimum opening order or reorder requirements for the Trade Program, shipments can go direct to end clients residentially and any account previously set up under Shop Candelabra will be automatically transferred over to Meadow Blu.

Meadow Blu hopes to continue bringing an ever-evolving style to customers and the e-commerce industry through a hand-curated product selection, brand partnerships, and a modern website. Future endeavors for the Meadow Blu team include expanding the trade department to include an affiliate program, launching a new in-house brand BLU Home, and collaborating with top designers and influencers to bring unique style and design to customers.

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Ann Usher - Public Relations & Content Strategist
meadowblu.com
+1 8433527359 Ext: 2
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Candace White Trade Accounts Manager
@meadowbluhome
since: 02/2012
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