Shop Clean, Get Rewarded. It’s That Easy with New Merryfield App

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Finally, an app dedicated to rewarding shoppers for buying products without artificial junk, unnecessary chemicals

Consumers can shop with peace of mind by leaving the hard work to Merryfield.

Shop Clean. Get Rewarded. Shoppers can use the Merryfield app at any grocery store and get rewarded for buying products without unnecessary junk.

Merryfield brings together a group of purpose-driven brands that meet a higher standard to reward and appreciate their customers who want to invest in their own health and wellness.

Merryfield, a new clean label rewards app, is now available on iOS for free at the Apple App Store to make shopping for better-for-you products easier and more rewarding for everyone.

Any time Merryfield users shop at their favorite retailer and buy products from the app's participating member brands like Applegate, Califia Farms, EO|Everyone, or Stonyfield Organic, they simply take a picture of their receipt via the app to earn points to be redeemed for gift cards from a wide variety of their favorite brands like Adidas or Amazon, Sephora or Starbucks.

“Sometimes just trying to decide which shampoo, yogurt, or sunscreen to buy seems like a full-time job as the answers aren’t always clear, and the drudgery of sorting through traditional coupon apps looking for better-for-you products only brings disappointment because most of the products and brands there aren’t aligned with many consumers’ personal values,” said David Mayer, co-founder and CEO, Merryfield. “Now more than ever, people want to invest in their own health and wellness, but they don’t have time to do the research and they also have budget constraints. Merryfield does the homework for shoppers and rewards them every time they buy products without all the artificial junk and unwanted chemicals.”

Merryfield is the only offers and rewards app with rigorous quality standards that all brands and products must meet to be on the platform. Created by the company’s Clean Council, Merryfield’s standards filter out unwanted ingredients such as artificial colorings, high fructose corn syrup, and hydrogenated oils. It is the first company of its kind to ban personal care and household product ingredients that pose an unnecessary risk for families and harm the environment, waterways, or wildlife.

The app is full of special offers to help shoppers discover new products, but what makes Merryfield different is that it does not just offer one-time incentives on specific products like typical coupon apps. With Merryfield’s Everyday Rewards, any time consumers shop at their favorite store for any product –like milk, cereal, baby food, or hand soap– from any of the app’s participating member brands, they earn points and rewards every time.

By shopping with Merryfield, consumers are not only saving money when cleaning up their own shopping habits, they are also joining a movement that encourages an increase in clean label products everywhere. Merryfield’s vision of a cleaner, healthier world is shared in partnership with its collective of purpose-driven brand partners found together on one app including Applegate, Beyond Meat, Califia Farms, Country Archer Provisions, EO|Everyone, GoMacro, Good Culture, Justin's, LesserEvil, Health-Ade Kombucha, NadaMoo!, Nellie’s Free Range, Once Upon a Farm, Orgain, Pete and Gerry’s Organic Eggs, Purely Elizabeth, RightRice, Stonyfield Organic, Vital Proteins, and Think Baby/ThinkSport.

“We founded Merryfield based on the belief that there should be a higher quality standard for everyday products, a belief we share with our collective of member brands,” said Joe Dickson, co-founder and head of standards and policy, Merryfield. “Shoppers who want to confidently choose clean label products have to cut through so much noise and confusion at the supermarket to find brands that align with their values. Merryfield brings together a group of purpose-driven brands that truly meet a higher standard, to reward and appreciate their customers.”

Through Merryfield, shoppers can feel good about supporting No Kid Hungry’s mission to end childhood hunger as the company donates one percent of its revenue to the non-profit. This comes at a time when new data estimates suggest that one in four children in America could face hunger this year.

To learn more, go to http://www.merryfield.com or watch the company’s launch video.

About Merryfield:
Merryfield, a privately-held Public Benefit Corporation (PBC) based in Boston, is the creator of a new clean label rewards app that makes it easy for people to #ShopCleanGetRewarded by discovering new products and brands they can trust. The app rewards shoppers for consistently supporting food, personal care, and household product brands that subscribe to a higher standard. Consumers earn points every time their grocery receipt has products from Merryfield’s participating better-for-you member brands. Consumers simply shop at their favorite store for the brands they love and then take a picture of the receipt via the app to earn points which can be easily redeemed for gift cards from top brands of their choice like Adidas, Amazon, Sephora, Starbucks, Target, and Whole Foods Market. While it is currently for in-store purchases only, the app will soon be able to reward online and digital purchases as well. Merryfield believes that giving back is pretty rewarding, too. It donates one percent of its revenue directly to No Kid Hungry, supporting the nonprofit's mission to end childhood hunger.

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Kate Lowery
Merryfield
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Sandrine Mangia-Park
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