Shop LC Mask Donations Grow to 100,000 for Frontline Workers in Need

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Nationally broadcast home shopping channel providing masks in over 34 states

Shop LC Delivering Joy
Many of our customers are part of the vulnerable population. These are people who cannot easily leave their homes and have no one to turn to during this critical time.

Shop LC, a nationally broadcast home shopping channel and e-commerce site, is donating face masks to frontline workers in need all across America. Today, the donations surpassed 100,000 masks.

“We are happily serving our customers and community,” explains Amit Agarwal, President of Shop LC. “TV viewership is up; more people are tuning in and we can deliver direct to people’s doors. Pivoting to provide the right products at the right time has made all the difference and truly represents our Purpose of Delivering Joy.”

It’s unlikely that a business is ever prepared for something as unprecedented as the COVID-19 pandemic. However, the Shop LC Merchandising team was able to immediately shift and acquire essential items to help Shop LC customers and frontline workers during the Stay Home, Stay Safe orders by acquiring items like face masks and hand sanitizer. “If we are going to sell masks, we also need to give,” says Agarwal.

Shop LC is already providing meals to children in need through the Shop LC One for One Program. Recently, the program is celebrating a 20 million meal milestone since beginning in October 2017. During the coronavirus pandemic, Shop LC has also donated over 100,000 masks to more than 130 facilities in 34 states.

“Many of our customers are part of the vulnerable population. These are people who cannot easily leave their homes and have no one to turn to during this critical time,” says Michelle Long, Director of CSR & Communications, Shop LC. “Back in January, when the risk of the virus coming to the US became known, customers began requesting these products be made available. For these reasons, we decided to make face masks, hand sanitizer, and other essential products available to our customers, because they cannot easily obtain them on their own. It was simply the right thing to do to also include frontline workers.”

Masks are featured during noon and 2 PM CST during the live broadcast on most days. To see the latest updates on mask donations, and to learn how you can nominate an organization, please visit

About Shop LC
Headquartered in Austin, Texas, Shop LC, is a wholly owned subsidiary of Vaibhav Global Ltd. (VGL), a vertically integrated company with global sourcing and manufacturing capabilities. Shop LC is a value-conscious, interactive retailer focused on the fine jewelry, beauty, fashion, home decor and lifestyle product categories. Established in 2007, Shop LC reaches approximately 73 million U.S. households via high-definition programming offered live 24 hours a day, seven days a week, 365 days a year. For more information visit and download the interactive app on iTunes, Google Play or many other streaming devices or televisions.

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Darren Bogus
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