Showpad Announces TRANSFORM 2020, Virtual Conference for Elevating Enablement

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Join thousands of marketing, sales and sales enablement professionals at the world’s largest sales enablement conference, TRANSFORM 2020, to explore what the future holds for the next era of enablement

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As organizations realize the importance of delivering winning buyer experiences, sales enablement has evolved from a ‘nice to have’ to a business-critical function. TRANSFORM 2020 will provide leaders with the insights, best practices and tools needed to elevate enablement strategies.

Showpad today announces details for TRANSFORM 2020, the world’s largest sales enablement conference. Taking place October 1-2, the free virtual conference will include a mix of live keynotes, on-demand breakout sessions and interactive networking opportunities, bringing together the largest community of sales enablement professionals.

The theme for TRANSFORM 2020, “Elevating Enablement,” is a nod to the growing importance of sales enablement in winning customers and driving revenue. The virtual conference will feature industry thought leaders, Showpad executives and innovative customer speakers, including GE Healthcare, Alteryx, Lanxess and Blue Prism, to share best practices and visions for what the future holds for the next era of enablement. Dallas Mavericks CEO Cynt Marshall, will inspire attendees with her story of cultural transformation and values-based leadership. Omar Johnson, who has held leadership roles with some of the most recognizable brands in the world, will discuss how to build authentic connections through curiosity and the practice of listening. Forrester principal analyst, Mary Shea, will discuss the value of account-centric engagement and incorporating teamwork and intelligence. Sales Enablement Society founder and host of the podcast Inside: Sales Enablement Scott Santucci will close the event sharing his vision for the future of enablement.

“As many organizations realize the importance of delivering winning buyer experiences, sales enablement has evolved from a ‘nice to have’ to a business-critical function,” said Pieterjan Bouten, CEO and co-founder of Showpad. “TRANSFORM 2020 will provide leaders with the insights, best practices and tools needed to not only successfully execute, but truly elevate enablement strategies today and for years to come.”

Gartner’s recent Market Guide for Sales Enablement Platforms found that the sales enablement industry has grown 20.3% from 2018 to 2019.* The guide notes the COVID-19 pandemic and the switch to remote work has propelled the market even further, citing sales enablement as becoming a “core tech stack purchase.” TRANSFORM 2020 will bring together the brightest, boldest and most innovative leaders in enablement to explore its growing presence and future potential.

“As the enablement space continues to grow, events like TRANSFORM are increasingly valuable. It gives enablement professionals the opportunity to learn from one another and better our own practices” said Jaclyn D’Arcy, Sales Enablement Manager at Lumere. “I’m especially looking forward to TRANSFORM 2020, following the shift to remote work and growing adoption of remote sales enablement. So many of us are innovating our approaches - I’m excited to share my knowledge and learn from my peers.”

To learn more about TRANSFORM and register for this this year’s all-virtual conference, please visit

*Gartner “Market Guide for Sales Enablement Platforms” by Melissa Hilbert, Mark Paine, Alastair Woolcock, Theodore (Tad) Travis, August 5, 2020.

About Showpad
At Showpad, we believe that the buyer experience is the ultimate differentiator. And this is why we built the most complete and flexible sales enablement platform that marketing and sales rely on to prepare sellers, engage buyers, and optimize performance with insights. With a single user experience, our solution makes it easy to discover and share the right content, deliver training and coaching, and maximize seller productivity.

Showpad drives rapid deployment and adoption with best-in-class technology and practices based on the success of more than 1,200 customers in over 50 countries. GE Healthcare, Bridgestone, Honeywell, and Merck, among others, rely on Showpad's sales enablement platform in every step of the buyer journey.

Founded in 2011, Showpad has experienced explosive growth in recent years and has now raised a total of $185 million in funding. Our team of 450 people work from the company's headquarters in Ghent and Chicago and regional offices in London, Munich, San Francisco, and Wroclaw. In 2019, Showpad was included on the Best Workplaces list by Inc. Magazine. To learn more about Showpad, visit or follow Showpad on Twitter and LinkedIn.

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