Showpad Strengthens Executive Team With Three New Leadership Appointments

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New hires Tamara Schenk, Russell Wurth, and Wim Borremans deepen Showpad’s sales enablement expertise and drive additional value for customers

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Global sales enablement leader Showpad today announces the appointment of three new executive leaders. Together, Tamara Schenk (strategic advisor), Russell Wurth (vice president, sales enablement), and Wim Borremans (vice president, global partnerships and alliances) will empower Showpad customers with the expertise and technology to drive meaningful customer experiences.

"Since joining the team, Tamara, Russell and Wim have already made tremendous contributions to the organization,” said Pieterjan Bouten, co-founder and CEO at Showpad. “Their collective knowledge and experience offers immense value to our customers and will support our next phase of growth.”

Tamara Schenk, strategic advisor

Schenk will serve as strategic advisor, splitting her time between contributing to Showpad’s thought leadership and consulting with customers to improve their sales enablement functions. Schenk brings more than 25 years of international experience in sales and consulting across multiple industries. Most recently she served as research director of CSO Insights, where she led their sales enablement research and provided sales leaders with the insights and expertise to implement sustainable strategies to drive sales results.

"I deeply believe in Showpad’s mission to empower others to be at their best. As sales enablement becomes increasingly important as the engine of sales transformation, I’m excited to leverage my expertise to ultimately help our customers take their sales enablement initiatives to the next level,” said Schenk.

Russell Wurth, vice president, sales enablement

As vice president of sales enablement, Wurth will be responsible for driving Showpad’s revenue enablement efforts. Wurth has more than 20 years of experience in enterprise software and brings a deep understanding of sales enablement. Wurth comes to Showpad after holding leadership roles at Optiv, Cylance and Netskope.

"I purchased and deployed Showpad at three of my previous companies. Needless to say, I believe in the value this technology provides,” said Wurth. “I am eager to share my Showpad experience with customers and show that with the right sales enablement platform, they can rapidly drive new initiatives with measurable results in their sales enablement program.”

Wim Borremans, vice president, global partnerships and alliances

Borremans will serve as vice president of global partnerships and alliances, focusing on growing Showpad relationships within the global community. Borremans has more than 15 years of experience at information technology companies such as Riaktr, entrust-it, and Accenture, where he built and led diverse international teams that delivered innovative solutions for complex, real-world problems.

"I'm passionate about bringing people together around a common vision and demonstrating true business value," Borremans said. "At Showpad, I’m looking forward to increasing the competitive advantage we can offer our customers and extending the power of our flexible platform through integrations with the leading sales and marketing technologies and a select group of solution providers."

For more information about Showpad's leadership team, click here.

About Showpad
At Showpad, we believe that the buyer experience is the ultimate differentiator. And this is why we built the most complete and flexible sales enablement platform that marketing and sales rely on to prepare sellers, engage buyers, and optimize performance with insights. With a single user experience, our solution makes it easy to discover and share the right content, deliver training and coaching, and maximize seller productivity.

Showpad drives rapid deployment and adoption with best-in-class technology and practices based on the success of more than 1,200 customers in over 50 countries. GE Healthcare, Bridgestone, Honeywell, and Merck, among others, rely on Showpad's sales enablement platform in every step of the buyer journey.

Founded in 2011, Showpad has experienced explosive growth in recent years and has now raised a total of $185 million in funding. Our team of 450 people work from the company's headquarters in Ghent and Chicago and regional offices in London, Munich, San Francisco, and Wroclaw. In 2019, Showpad was included on the Best Workplaces list by Inc. Magazine. To learn more about Showpad, visit or follow Showpad on Twitter and LinkedIn.

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LeAnne Munoz
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