Side Expands Presence in Southern California, Bringing its Premium Brokerage Model to Top Agents in San Diego, Riverside and Orange Counties

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Jeff Rosa from Market Real Estate, Tyson Robinson from Trillion Real Estate, and Matt Luke from Major League Properties, join Side’s growing roster of agent partners in Southern California.

Side, the only real estate brokerage that exclusively partners with high-performing agents, teams and independent brokerages to transform them into boutique brands and businesses, today announced its expansion beyond LA county into Southern California’s San Diego, Riverside and Orange counties.

Following Side’s entry into Southern California in October of last year, in partnership with top producing teams, Amalfi Estates, and The Stroyke Properties Group, Side’s groundbreaking approach to real estate now commands a significant portion of the LA coastal real estate market. The company’s growth and momentum in LA county have led to this expansion in 37 California counties in total, including three more of Southern California’s most prominent counties.

Joining Side’s growing roster of agent partners in Southern California are Jeff Rosa from Market Real Estate, Tyson Robinson from Trillion Real Estate, and Matt Luke from Major League Properties. By leveraging Side’s technology and full suite of brokerage services, these top-producing agents aim to build a sustainable asset and legacy while growing their teams and businesses. This is made possible with Side’s first-of-its-kind premium brokerage platform, which spans across transaction management, property marketing, lead generation, business growth, vendor management, and infrastructure solutions.

Side CEO and Co-founder, Guy Gal, said, “The real estate market in Southern California has seen a recent spike in home buying and there is a resulting pressure on agents to provide real value to their customers, which calls for a partner that can address these pain points. This is where Side excels and where we come in to help improve agent productivity, client experience and results.”

Market Real Estate, led by award-winning real estate agent, Jeff Rosa, serves the Tierrasanta, La Mesa, El Cajon areas of San Diego County. As a leader in his local market, Rosa has served over 600 buyers and sellers throughout his career, and he goes above and beyond to support his community. On multiple occasions in 2019, Rosa took on the task of renovating elderly client’s homes, adding approximately $30,000 in value to the properties. Despite being a newly established Side partner team, Market Real Estate is on track to facilitate nearly 50 real estate sales by the end of 2019.

Tyson Robinson, the founder and leader of Trillion Real Estate, serves Riverside County’s Temecula, Murrieta, and surrounding areas. Robinson manages fourteen independent real estate agents, and he sold over 80 properties himself this year. In total, he facilitated over $30 million in home sales in 2019, and more than 75 percent of his transactions come from repeat clients and referrals. Robinson’s team also incorporates property management into their service offering, and they’re currently managing over 250 properties in Temecula Valley.

Serving the nearby Orange County region is Matt Luke of Major League Properties, a professional Major League Baseball (MLB) player turned independent broker, who has been ranked number one in Placentia for 10 years running. Year-to-date, Major League has facilitated 41 transactions and counting, resulting in nearly $30 million in total sales. Luke’s team doubled in size this year and is looking to achieve a 20-25% year over year growth rate.

“Partnering with Side equips us with the tools and highest level of support, which is exactly what we need to build our boutique brand and a highly-productive team of agents,” said Tyson Robinson of Trillion Real Estate. “Side’s one-of-a-kind technology platform, in particular, will enable us to shift our focus from back-end administrative tasks to serving buyers and sellers in the region while delivering the best experience to our customers.”

These teams join Side's growing roster of SoCal partners offering top tier service in some of the state’s most competitive markets, including Edge Real Estate in Los Angeles, Power of 2 Realty in Riverside, Rodeo Real Estate in Beverly Hills, Stroyke Properties Group at Bayside in Manhattan Beach, and Amalfi Estates in Pacific Palisades.

Since its launch in 2017, Side has saved agents an average of 62 days per year and Side partners have seen an average 45% year-over-year (“YoY”) growth rate, with some experiencing greater than 120% YoY growth. Side now powers over 500 real estate agents from the industry’s top 100 producing teams and is on track to represent over $8 billion in annual home sales by 2020.

About Side

Side transforms high-performing agents, teams and independent brokerages into successful businesses and boutique brands that are 100% agent-owned. Side exclusively partners with the best agents, empowering them with proprietary technology and a premier support team so they can be more productive, grow their business and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit

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