Sideqik Announces TikTok Support for Data-Driven Influencer Marketing Platform

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With over 800 million monthly active users, TikTok’s massive and fast-expanding reach is now available to marketers who partner with Sideqik for influencer campaigns.

Sideqik, a leading influencer marketing platform that helps brands grow and engage their online communities, has just announced their support for TikTok on their platform.

Sideqik clients who wish to take advantage of TikTok’s massive reach will now have access to the platform’s advanced tools, which include more in-depth data and analysis than any other influencer marketing platform. Marketers will now be able to use Sideqik to find TikTok influencers using a wide range of metrics, then continuously monitor the effectiveness of their campaign in real time.

Sideqik’s influencer search function allows marketers to view important stats about each influencer, including relevance to their market, brand alignment, and more.

Using advanced features already available from Sideqik for other social media platforms, marketers will be able to optimize their TikTok influencer campaigns based on their unique KPIs such as earned media value, conversions, sales/revenue, and engagement.

“This year, we’ve watched TikTok grow at an incredible rate— especially with more people staying home, creating and consuming more content than ever,” said Sideqik CEO, Jeremy Haile. “What sets TikTok apart from other platforms is the way it empowers people to participate unlike any other network. That level of engagement makes it an incredible way for brands to connect with their audience in a powerful, authentic way.”

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