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Sigma Beauty Introduces Two New Color Options for its Essential Trio Brush Set

Sold for $29, the set features the company's top-selling and most functional brushes


News provided by

Sigma Beauty

Apr 03, 2020, 08:00 ET

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Sigma Beauty's Essential Trio Brush Set
Sigma Beauty's Essential Trio Brush Set

MENDOTA HEIGHTS, Minn., April 3, 2020 /PRNewswire-PRWeb/ -- Today, Sigma Beauty, global beauty brand known for its patented technology and innovative products, introduces two new color options for its Essential Trio Brush Set--Black and Light Pink. Sold on Sigma Beauty's website, the set includes three of the company's most functional makeup brushes in mini sizes, allowing customers to complete an entire look.

Priced at $29 (valued at $40), the Essential Trio Brush Set features two eye brushes and one face brush inside a chic, travel-friendly storage tin. With the three brushes, makeup users can apply and blend eyeshadows and apply blush, highlighter, setting and contouring powders. The featured brushes include:

The Essential Trio Brush Set is really the summary of our successes.

Post this
  • E25 Blending: for applying and combining eyeshadow shades
  • E55 Eye Shading: for evenly applying eyeshadow across the lid
  • F40 Large Angled Contour: for softly contouring the cheekbones or applying blush

"The Essential Trio Brush Set is really the summary of our successes," said Dr. Simone Xavier, co-founder and CCO of Sigma Beauty. "We created it so our clients could experience our high-quality brushes, no matter their individual beauty budgets. It's a customer favorite, and many tell us that they take the set everywhere because it easily fits inside a makeup bag and has everything needed to look their best."

Xavier and her husband, Rene Xavier Filho, founded the company in 2009. Using their backgrounds in science and engineering, they're known for creating the industry's first-ever waterproof makeup brushes and have more than 60 patents for the company's makeup brushes, brush care accessories and cosmetics.

In addition to being waterproof, the brushes featured in the Essential Trio Brush Set:

  • Have a two-year warranty
  • Are cruelty-free and vegan
  • Are made with exclusive synthetic antimicrobial fibers, engineered to better hold, apply and blend products
  • Feature Sigma Beauty's patented interlocking, double-threaded technology
  • Include ferrules that are durable and corrosion-resistant made from SigmaAlloy™ and precious metal plating for unmatched strength and shine
  • Have solid, polymer-based handles that outperform brushes with wood handles for longer lasting beauty

"This set is such a great introduction to our brand for professionals on the go, young makeup enthusiasts and everyone in between," Xavier said. "We're excited to offer it in a new signature black and a light pink color, perfect for anyone who wants to have a little fun with their makeup routine."

For more information on Sigma Beauty products, visit sigmabeauty.com.

What Sets Sigma Apart
Global beauty brand, Sigma Beauty, was founded in 2009 by Brazilian natives Dr. Simone Xavier, a veterinarian and professor with a Ph.D. in Molecular Biology, and her husband Rene Xavier Filho, a civil engineer. Striving to find solutions in the market, Simone and Rene utilized their backgrounds in science and engineering to create innovative, revolutionary and solution-oriented makeup brushes, brush care accessories and makeup. Sigma Beauty is known for creating the industry's first-ever waterproof makeup brushes. Additionally, the company has more than 60 patents, from the exclusive SigmaTech and SigMax fibers to the interlocking, threaded ferrule system, ensuring longevity and unmatched quality in its brushes. Customers can purchase products on the company's website and at more than 300 retailers in over 70 countries. For more information on how Sigma Beauty brushes, gadgets and makeup continue to defy industry standards, visit sigmabeauty.com.

SOURCE Sigma Beauty

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