ORLANDO, Fla., March 26, 2019 /PRNewswire-PRWeb/ -- Signature Coins, the Orlando-based custom coin company, stays ahead of the curve by constantly seeking opportunities to improve and streamline the customer experience so that the buying experience for their complex products is simple, straightforward and enjoyable. Instead of allowing the way they operate to grow stale, they regularly come up with new ideas, even when those ideas require a massive change to their online presence. This time, it's the introduction of an entirely new customer referral program that's got them to push a new update. "For years, we've worked hard to provide great service and build the trust of our customers. As a result, a large part of our customer base is made up of repeat customers," said Daniel Tinajero, Marketing Director. "Our goal since day one has been to provide an experience so good that we gain customers for life and earn the opportunity to sell to their friends and family as well. This is the next step in that mindset, and our way of thanking and rewarding our existing customers. We know that the best strategy for future growth is found in referrals and building deeper relationships with our customers. A customer endorsement is better than any paid ad or social influencer. Getting this right and growing the program will open the door for even more opportunities in the future."
Signature Coins' new customer referral program gives each customer his or her own unique referral code. Past customers have had codes created and sent to them retroactively. This code can then be shared on social media, via email or given directly to family, friends or anyone else. The recipient of the code receives a $50 discount on their first purchase. In addition, the customer gets a $50 credit for everyone who uses their referral code. This "Give-Get" Referral Program is mutually beneficial for both customers and rewards existing customers for sharing their experience by giving them credit that they can use to reorder coins or buy new products. The credit is good not only for custom challenge coins but also for Signature Promotional Groups entire network of products, including custom pins, patches, lanyards, bottle-openers, buckles and more.
In order to get this new system up and running, the Signature Coins' website needed new functionality added, which grew into a fully-fledged customer portal. Customers now have the ability to login to the site, see their past purchases, check the progress of current orders and check their account balance. It's a functionality that other online retailers of stock products have made use of for years, but has taken Signature Coins a bit longer to implement because of the complexity and customizable nature of its products.
The addition is one of many recent customer-centric changes for the company. The changes have all been focused on improving user experience and communication. The process started with revamping the design of their blog and focusing hard on increasing the quantity and quality of content.
The future continues to look bright for the small, but growing Central Florida company. "We've been lucky enough to experience a lot of growth in recent years," said Tre Nisi, Sales Executive. "This has allowed us to not only expand our business, but also bring a number of new jobs to the Central Florida area." It's the small things that help to stimulate the continued growth of the economy, and Signature Coins is doing its best to create opportunities locally while making a constant effort to improve service. As they grow as a company, they create more jobs and hire more people in needed roles, the presence of those employees then helps them to initiate new programs like the referral program, which in turn leads to more growth. It's a model all Central Florida businesses could benefit from.
About Signature Coins
Signature Coins, a division of Signature Promotional Group, is a leading manufacturer of all types of promotional products including custom challenge coins, lapel pins, embroidered patches, lanyards, charms, medallions and wristbands. The company has served more than 50,000 businesses and organizations around the globe including the military, professional and college sports teams, universities, charities and local, state, federal and international governments. Signature Coins provides free design and free shipping with every order. To order, go to http://www.signaturecoins.com or call toll free (800) 953-3607.
SOURCE Signature Coins
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