INDIANAPOLIS, August 22, 2018 /PRNewswire-PRWeb/ -- Sigstr, a SaaS platform for employee email signature marketing and relationship intelligence, today announced that it has been selected as the Email Marketing Innovation Award winner by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today.
"The MarTech Breakthrough Awards have long been viewed as a credible judge of ability in the MarTech space, and we're thrilled to be recognized as the 2018 Email Marketing Innovation Award winner," said Sigstr CEO Bryan Wade. "Email marketers are always looking for ways to drive engagement, but as technologies evolve and laws like GDPR roll out, it's becoming more and more difficult to fight for attention in the inbox. Little did those email marketers know that their most powerful, high-volume and engaging channel has been in front of them this whole time. Sigstr has given them the power to turn every email that every employee in their organization sends into an email marketing campaign."
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year's program attracted more than 2,000 nominations from over 12 different countries throughout the world.
"Sigstr captures the spirit of the MarTech Breakthrough Awards perfectly, providing an innovative solution that helps companies enhance their content marketing and account-based marketing efforts in what has traditionally been an untapped marketing channel," said James Johnson, managing director at MarTech Breakthrough. "Sigstr's solution empowers not just marketers, but all employees, with the ability to insert dynamic call-to-action banners in their email signature – a truly innovative email marketing solution worthy of our 2018 MarTech Breakthrough Award. Congratulations to the entire Sigstr team on their well-deserved industry recognition."
In addition to email signature marketing, Sigstr recently announced the newest application of their relationship marketing platform. Sigstr Pulse uses artificial intelligence to map the collective networks of all employees in a company, putting the power of their relationships at marketer's fingertips. With email signature marketing and now relationship intelligence, Sigstr is continuing their mission of helping customers do more with employee email.
About Sigstr
Sigstr is a relationship marketing platform that turns the billions of 1:1 emails sent every year into powerful brand engagements and practical relationship intelligence. With integrations into the leading CRMs, MAPs and Marketing Technologies, Sigstr helps companies get more out of their employee email by turning it into a channel that understands and engages their most important audiences. Leading brands like AT&T, Amazon, SendGrid, Terminus, and Yext are using Sigstr to amplify the value of every email their employees send. Visit http://www.sigstr.com to learn more or connect with Sigstr on Twitter, Facebook or LinkedIn.
About MarTech Breakthrough
Part of the Tech Breakthrough Awards organization, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit martechbreakthrough.com.
SOURCE IoT Breakthrough
Share this article