SAN FRANCISCO, Nov. 23, 2020 /PRNewswire-PRWeb/ -- Simone I. Smith Jewelry, effortless and soulful jewelry for the modern woman, and Brilliant Earth, the leader in ethically sourced bridal and fine jewelry, announce today the launch of Simone I. Smith for Brilliant Earth. This partnership formed with a mission to donate to the NAACP Legal Defense and Educational Fund (LDF), with 10% of purchases going to the organization. LDF is America's premier legal organization fighting for racial justice.
"We are so excited to be working with Brilliant Earth on this philanthropic partnership," says Simone I. Smith, the namesake founder of the line. "It was incredibly important to us to collaborate with a brand that pairs beautiful jewelry with social justice. With the NAACP Legal Defense and Educational Fund, we're honored to have found another stylish way to give back."
Exclusively available at Brilliant Earth, the Simone I. Smith for Brilliant Earth collection was created with contemporary, wearable design in mind and made with quality craftsmanship, using ethically sourced materials. For the first time ever, Simone I. Smith jewelry will be available in 14K gold and vermeil. The line consists of 15 styles of hoop earrings ranging in price from $165-$1,490 USD and features the signature Simone I. Smith logo on each pair.
"Now more than ever it is important to come together to support racial justice and equity for everyone," says Beth Gerstein, co-Founder and co-CEO of Brilliant Earth. "Partnering with Simone I. Smith to give back to the NAACP Legal Defense and Educational Fund is one actionable step in this fight."
Simone I. Smith launched her signature jewelry collection in 2011 with two goals in mind: to transform her life-long affection for accessories into a thriving enterprise and offer a helping hand to those in need. Simone, who describes herself as a "hoop girl," has always loved jewelry and accessories, and has fully embraced this passion by creating her own line. Smith is an inspiring role model who is successfully using her business to create beautiful designs and to drive positive social change.
Founded in 2005, Brilliant Earth is the leading global retailer of responsibly sourced bridal and fine jewelry, the leading retailer of lab diamonds, and a leading e-commerce jeweler. Since its inception, Brilliant Earth has been dedicated to creating exquisite fine jewelry while promoting a more ethical, transparent, and compassionate jewelry industry.
Simone I. Smith for Brilliant Earth is exclusively available online at BrilliantEarth.com. For more information, please visit BrilliantEarth.com/Simone-I-Smith.
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ABOUT SIMONE I. SMITH
Simone I. Smith launched in 2011 after native New Yorker, wife of LL COOL J and mother of four – Simone Smith - had surgery for stage III Chondrosarcoma, a rare bone cancer. After her surgery, the lollipop tattoo on her leg (inspired by LL's song "Candy Girl") looked like a bite had been taken out of it. From there, "A Sweet Touch of Hope" lollipop pendant was born, representing both how sweet life is and through the bite, what cancer does to those who are affected by it. The signature lollipop is a symbol of hope for all people suffering from all types of cancer.
Simone, who describes herself as a "hoop girl," has always loved jewelry and accessories, and has fully embraced this life-long passion by creating her own line. The Simone I. Smith collection includes a large assortment of hoop earrings, bracelets, necklaces and rings. The collection has inspired several other signature collections, including Sister Love, a collaboration inspired by Smith's friendship with Mary J. Blige. Simone Smith is a woman of strength, integrity and style – traits upon which she's relied to keep herself grounded as she's traveled along her journey. For more information go to: SimoneISmith.com
ABOUT BRILLIANT EARTH
Brilliant Earth is the leading global retailer of responsibly sourced bridal and fine jewelry and a leading e-commerce jeweler. Founded in 2005 by Beth Gerstein and Eric Grossberg, Brilliant Earth is dedicated to creating exquisite fine jewelry while promoting a more ethical, transparent and compassionate jewelry industry. Brilliant Earth's award-winning in-house design team develops distinctive designs, which are brought to life by master jewelers with exceptional quality and craftsmanship, utilizing Beyond Conflict Free Diamonds™ and primarily recycled precious metals. The online retailer is also committed to initiating change in the jewelry industry: Brilliant Earth donates five percent of its net profits to help communities impacted by the jewelry trade build a brighter future. Brilliant Earth's collection is available online and in the company's nine showrooms throughout the US. For more information on Brilliant Earth please visit BrilliantEarth.com.
ABOUT THE NAACP LEGAL DEFENSE AND EDUCATION FUND
The NAACP Legal Defense and Educational Fund, Inc. is America's premier legal organization fighting for racial justice. Through litigation, advocacy, and public education, LDF seeks structural changes to expand democracy, eliminate disparities, and achieve racial justice in a society that fulfills the promise of equality for all Americans. LDF also defends the gains and protections won over the past 80 years of civil rights struggle and works to improve the quality and diversity of judicial and executive appointments.
Media Contact
Chelsea Kane, Brilliant Earth, +1 8477703279, [email protected]
SOURCE Brilliant Earth
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