Connecticut Small Business, Simple Cups Make-Your-Own K-Cups, Selected for Audition Round in Walmart’s “Get on the Shelf” Competition

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Year 2 of Walmart’s “Get on the Shelf” contest has launched. Simple Cups by SCS Direct Inc. makes it to round two – vote now!

Simple Cups, Coffee, K-Cups, Keurig

Simple Cups

We are proud to represent Connecticut in the competition and we can’t wait to get Simple Cups on the Walmart shelves!

Simple Cups, the only disposable make-your-own K-Cup on the market, has been selected to compete in the Walmart “Get on the Shelf” contest. Simple Cups moves on to the Audition Round, featuring online voting to show Walmart judges how much support Simple Cups has with customers and provide insight into the product’s commercial viability.

Simple Cups were developed and are distributed by Milford, CT based SCS Direct Inc. “Everyone who uses a Keurig needs Simple Cups. It saves money and you can have your coffee your way,” said Howard Greenspan, owner of SCS Direct Inc. the developers of Simple Cups. “We are proud to represent Connecticut in the competition and we can’t wait to get Simple Cups on the Walmart shelves!”

“Get on the Shelf” is an “American Idol”-style contest that gives U.S. based small businesses a shot at winning placement on store shelved or virtual shelf space on A top 20 will be chosen by an online vote and the finalists will be featured in a web series on the contest website. From that group, viewers will select five winners, and their products will be sold on Those that generate the most pre-orders online might also be named grand prize winners and sold in select Walmart stores.

The Simple Cups video is currently on Walmart’s contest page. Voting has already started and runs through September 2, 2013. Supporters and Customers can vote once per day. Simple Cups can be purchased now on

About Us

SCS Direct was founded in 1998 to develop innovative products for consumers in the United States and Internationally. SCS employees focus on finding little-known products and ideas; continually tweaking and improving them until they are marketable. Current products include various toys, housewares, electronics, outdoor living and infant care items. SCS Direct is ranked #296 on the 2012 Inc. 500 List of America’s Fastest Growing Companies. For more information about SCS Direct’s unique line of products call 203.870.4867 or visit

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Pamela Fink
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