SimpliFed Expands Access to Lactation and Infant Nutrition Support for World Breastfeeding Month

Share Article

Mom-Focused Startup Offers Discount for Initial Meetings Allowing Each Family to Decide What is Best for them and their Baby

New parents can use the promo code WBM10 for a ten percent discount on their lactation consultant meeting delivered via telehealth.

SimpliFed, the first independent telehealth platform exclusively focused on infant feeding and nutrition, is offering a discount on lactation consulting services for World Breastfeeding Month.

“We want to further empower parents, partners and caregivers to realize the lactation and infant care they need is available and accessible when they need it most: in those first days through the first 12 months of life,” said Andrea Ippolito, founder of SimpliFed.

SimpliFed, the first independent telehealth platform exclusively focused on infant feeding and nutrition, announced today that in celebration of World Breastfeeding Month, the company is offering a discount on lactation consulting services throughout the entire month. New parents can use the promo code WBM10 for a ten percent discount on their lactation consultant meeting delivered via telehealth. The appointment can be booked directly through the SimpliFed website, and the promo code will be valid through August 31, 2020. As a platform dedicated to helping parents navigate and decide how best to feed their new baby, SimpliFed seeks to expand access to breastfeeding and infant nutrition support services for all new parents.

“We want to further empower parents, partners and caregivers to realize the lactation and infant care they need is available and accessible when they need it most: in those first days through the first 12 months of life,” said Andrea Ippolito, founder of SimpliFed. “Our lactation consultants strive to be there to support and guide families in their journey all year round, to help them find what works best for them - whether it’s breastfeeding, infant formula or a mixture of the two options.”

SimpliFed believes that a fed baby is a healthy baby, but finding that happy medium can be tricky in those first few weeks in getting to know the baby. Using its telehealth platform, SimpliFed seeks to expand access to breastfeeding support especially during this time of COVID-19, along with advocate to policymakers and employers to expand breastfeeding support by highlighting the strong return on investment of breastfeeding to help support mom and baby health and help retain women in the workforce by giving them flexible options.

The healthcare benefits of breastfeeding are long lasting:

  • For babies, breastfeeding has been shown to protect against respiratory illnesses, ear infections, gastrointestinal diseases, eczema, and sudden infant death syndrome.
  • For mothers, breastfeeding has been linked to the reduction in postpartum blood loss and the risk of postpartum depression, Type 2 diabetes, rheumatoid arthritis, cardiovascular disease, breast cancer, and ovarian cancer.
  • While the American Academy of Pediatrics (AAP) recommends breastfeeding for 6 months, currently only 26.6 percent of infants are exclusively breastfed.

Breastfeeding also stimulates positive economics:

  • For insurance providers, there is a demonstrated 3 to 1 savings on claims alone for breastfed infants, while Medicaid and WIC save $478 per month for breastfed infants.
  • For employers providing lactation support programs, studies have shown a retention rate for employees after maternity leave of 94 percent, compared to the national average of just 57 percent.

SimpliFed’s telehealth platform engenders easy access to board-certified lactation consultants (IBCLCs) to help new mothers navigate the various infant feeding options available to ultimately make the best personal choice. Lactation consultant appointments are booked with initial fees beginning at $50 for 30 minutes, with follow up appointments added as necessary by the mother. Reimbursement is often covered by the parents’ health insurer or their HSA/FSA program. Through the Affordable Care Act, all new health plans must cover both comprehensive prenatal and postnatal lactation support and counseling. Thus, breastfeeding mothers have coverage for lactation counseling without cost-sharing for as long as they are breastfeeding.

ABOUT SIMPLIFED
SimpliFed is the first independent tele-lactation consulting and nutrition support platform connecting new mothers with resources in the first weeks of becoming a parent. The company’s mission is to help new mothers secure access to breastfeeding and infant nutrition support from the comfort and safety of their own homes from board-certified lactation consultants (IBCLCs). Founded by Andrea Ippolito, a Cornell University faculty member, who struggled with breastfeeding her own child, found the resources to decide what feeding options worked best for her and her baby, and realized that more mothers need access to lactation care, especially during times of crisis. The SimpliFed platform is accessible to new moms across the US, with lactation consultants available for appointment at the parents’ convenience. More information can be found at: https://www.simplifed.us/

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Carson Quinn
Visit website