Simply Dresses Announces its First-Ever Pop-Up Shop in Times Square

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The online dress retailer welcomes customers to their store through the holiday season.

“From the moment we launched our e-commerce storefront, it became our mission to offer value, trust, and convenience to our customers,” commented CEO and Founder, David Wilkenfeld.

Simply Dresses, an online retailer of special occasion fashion, showcases their quality, on-trend dresses in their new pop-up shop. Located in the heart of Times Square on 42nd Street between Broadway and Sixth Avenue, Simply Dresses opens its doors just in time for the fall shopping season and through the holidays. Local customers and tourists can now access designer styling at affordable prices.

The store boasts hundreds of styles in the latest trends and colors, curated to work with all occasions, body types, and budgets. With prices starting at $49, customers can find exactly what they’re looking for whether it’s desk to dinner, vacations, wedding guest, formals or parties for every special occasion.

“From the moment we launched our e-commerce storefront, it became our mission to offer value, trust, and convenience to our customers,” commented CEO and Founder, David Wilkenfeld. “We’ve always been committed to empowering individuality and offering affordable fashion that makes every customer feel special inside and out. We pride ourselves on providing dresses that feel simply effortless, simply confident, simply beautiful, and most importantly simply you,” continued Wilkenfeld.

The new pop-up location couldn’t come at a better time. With customers expecting a more connected shopping experience, Simply Dresses takes the “pop-up shop” concept to a new level. It combines the ease of online browsing and brings it offline, creating a personalized experience where shoppers can find the right style and fit for their personality. After all, it’s the customer that makes the dress.

For a private tour or opportunities to collaborate, please contact Simply Dresses’ Publicist, Robyn Stevens, at or 856-298-9820.

About Occasion Brands, LLC

Occasion Brands creates the corporate umbrella that defines a family of superior brands serving the special occasion market, including,, and Founded in 1998, it is the leading online retailer of special occasion fashion, offering an extensive selection of high-quality, “in-stock” dresses at an affordable price. Occasion Brands draws millions of visitors online and helps celebrate their many life stages by providing a world-class shopping experience. Occasion Brands takes pride in ensuring that the customer’s experience is nothing short of perfection from the ease of browsing styles, to finding the perfect dress to complement their personality, to wearing the finest quality dresses from top designer brands. Today, Occasion Brands’ reach is global and they are proud to deliver “dream dresses” all around the world. They are able to make this happen with an expert team of seasoned professionals in Middletown, Delaware; New York City; and a state-of-the art facility in New Jersey that houses hundreds of thousands of dresses. In 2018, Occasion Brands opened a PromGirl flagship store in Secaucus New Jersey, a Kleinfeld Bridal Party Showroom located on the upper level of the Kleinfeld Bridal Salon in New York City, and now a Simply Dresses pop-up shop in Times Square.

Media Inquires may contact or 856-298-9820

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Robyn Stevens
PR Media
+1 856.298.9820
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since: 10/2012
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