Simulations From Marketplace, Cesim, and MobLab Now Available From Harvard Business Publishing Education
HBP Education offers more than 50 online business simulations, including 14 from new partners
BOSTON, Oct. 17, 2018 /PRNewswire-PRWeb/ -- Harvard Business Publishing now offers 14 leading business simulations from Marketplace Simulations, Cesim, and MobLab, adding to an already deep catalog of simulations for business education. Simulations help make learning fun and competitive, ensuring that key concepts stay with students.
The simulations from Marketplace, MobLab, and Cesim provide powerful learning experiences for a range of students and course types. The simulations vary in length from 15 minutes to several hours, covering topics such as marketing, economics, general and strategic management, international business, service business management, and hospitality management.
"We believe deeply in the power of experiential learning." said Joshua Macht, Chief Product and Innovation Officer at Harvard Business Publishing. "That's why we are so excited to be making these new simulations from Marketplace, Cesim, and MobLab available through HBP Education. We aim to connect a global audience of business educators and students with the best simulations and experiential learning tools available, and these distribution partnerships help us fulfill that mission."
Marketplace® Simulations
Marketplace Simulations is a family of marketing and business simulations. Developed with a pedagogy refined over 30 years, Marketplace Simulations allow students to experiment with strategies, test tactical ideas, and experience the consequences of their actions in the safety of a virtual environment. Now available through HBP Education: Introduction to Marketing - Bikes (#MP0001, #MP0007), Strategic Marketing – Bikes (#MP0003, #MP0009), and Advanced Strategic Marketing - Bikes (#MP0005).
"We are extremely proud to have formed this partnership with a brand as recognizable and distinguished as Harvard Business Publishing," explained Dr. Ernest Cadotte, author of Marketplace Simulations. "The HBP brand symbolizes the highest quality in business education, just as Marketplace symbolizes a premier brand in simulation learning. A business simulation by Marketplace offers a range of support to both students and professors, including 24/7 customer service, an assortment of assurance of learning tools, and an unparalleled dedication to student accessibility. We want to ensure that all students can easily, equally, and independently engage with our simulations."
Cesim
Cesim's competitive, team-based simulations help illustrate business theories in a low-risk environment. Built on a highly scalable online platform that allows for different class sizes, Cesim simulations improve students' knowledge retention, decision making, and teamwork. The simulations are customizable, available in multiple languages, and accompanied by built-in tools for explaining results to students. Now available through HBP Education: Global Challenge: Strategy and International Business Management (#CE0001), SimFirm: General Business Management (#CE0005), OnService: Small Service Business Management (#CE0003), and Hospitality: Hotel and Restaurant Management (#CE0007).
"Engaging generation Y and Z students is often a challenge for educators." said Veijo Kyosti, CEO of Cesim. "We are very excited to partner with Harvard Business Publishing in helping business and management educators to overcome this challenge by providing relevant and easy-to-use simulation-based learning solutions."
MobLab
MobLab turns economics classrooms into interactive learning environments. With a library of short, 15- to 30-minute games, MobLab offers hands-on learning experiences to supplement a range of courses in economics, management, and social sciences. Instructors can easily configure games, monitor progress, and review results. Now available through HBP Education: Asset Market (Bubbles & Crashes) (#ML0001), Minimum Effort (#ML0007), Principal Agent (#ML0003), Production, Entry & Exit (#ML0009), Stackelberg Competition (#ML0005), Trust (#ML0011), and Ultimatum (#ML0013).
"It has been amazing how receptive and responsive our colleagues at HBP have been during the partnership development in the past few months." said Walter Yuan, CEO of MobLab. "The fact that HBP recognizes and values our unique offering in interactive content is both gratifying and exciting."
Educators deliver simulations via digital coursepacks on hbsp.harvard.edu. Students receive an academic discount of more than 50% on any material in a coursepack. Combined with the powerfully engaging simulation experience, this ensures that students around the globe have access to business learning that lasts.
Visit the HBP Education simulations page for more information: hbsp.harvard.edu/simulations.
About Harvard Business Publishing
Academic institutions around the world use HBP teaching materials to add a real-life perspective to their graduate, undergraduate, and executive courses. These course materials vividly capture the realities of business and encourage students to play an active role in learning. HBP's offerings include:
- More than 10,000 case studies from Harvard Business School and partner case collections
- Online simulations and courses
- Articles from the Harvard Business Review and other top management journals
- Books and chapters from Harvard Business Review Press
- Powerful eLearning programs
For more information, visit hbsp.harvard.edu
About Marketplace Simulations
Marketplace Simulations is a family of over 30 marketing and business simulations designed for university business courses and executive business programs. Our business simulation games allow students to experiment with business strategies, test business ideas, and experience the consequences of their actions in a virtual business environment. We purposefully create business education tools that are both engaging and transformative. Our most popular and business simulation games include Introduction to Marketing, Strategic Marketing, Venture Strategy, and Business Fundamentals. Other top selling games include, Introduction to Business and Strategy, Conscious Capitalism, and International Corporate Management. For more information or to schedule a personal tour of an online simulation game, please contact one of our Product Specialists at +1-865-522-1946.
About Cesim
Cesim is the world's leading provider of multilingual, multidisciplinary online business simulation games. With over twenty years' experience in transforming the business acumen and holistic thinking skills of hundreds of thousands of students at hundreds of universities on six continents, Cesim simulations continue to play a unique role in helping shape the business leaders of today and tomorrow.
About MobLab
Founded in 2011 by Caltech colleagues Walter Yuan and Stephanie Wang, MobLab is an ed-tech startup that turns classrooms into interactive laboratories. Students in biology, physics, and even psychology learn by doing experiments, why shouldn't economics students? With a library of 70+ short, 2- to 15-minute games, MobLab offers hands-on learning experiences to supplement a wide range of courses in economics, management, and social sciences. Instructors can easily configure multiple games, monitor progress, and review results.
SOURCE Harvard Business Publishing
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