SIPI Acquires O2O Brand Protection To Bolster Online Anti-Counterfeiting Capabilities

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Share Article SIPI has acquired O2O Brand Protection (, established in 2014 in Shanghai and Shenzen, a leading provider of online brand protection services in China.

Strategic IP Information Pte Ltd (SIPI) announced today that it has acquired the online brand protection services arm of O2O Brand Protection (Hong Kong). O2O will continue to serve leading brands in the automotive, luxury goods and pharmaceutical industries, while strengthening SIPI’s investigative capabilities for their clients, especially within China.

Mr Bharat Dube, Executive Chairman of SIPI, said, “Our acquisition of O2O complements our overall brand protection offering and, with the integration of the O2O team in Shenzen, we will be better able to service client needs within China." 

CEO Bharat Kapoor added, "Reinforcing our presence in China has always been a key priority for us, and we welcome the O2O team into our fold." 

O2O's CEO, Dean Arnold (and son of O2O's founder, Phill Arnold, an IP investigator from Australia) said he was proud to be part of Asia's leading online brand protection company. 

About SIPI: Headquartered in Singapore, SIPI ( provides fully-managed online brand protection and content rights monitoring and enforcement services for Fortune 500 companies in the luxury goods, fashion, cosmetics, pharmaceutical, spirits, manufacturing, automotive and media industries. SIPI also operates Veri-Site, the global leader in providing risk-relevant intelligence regarding rogue websites, intellectual property theft, cybercrime, web-enabled transnational organized crime, and sanctioned entities operating online.

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