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Sippd Launches Bottle Label Scanner Helping Consumers Pick the Right Wine with Confidence


News provided by

Sippd

Jul 20, 2022, 11:00 ET

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View ratings, tasting notes, pairings and more with Sippd's bottle label scanner.
View ratings, tasting notes, pairings and more with Sippd's bottle label scanner.

The bottle label scanner comes as an addition to the innovative mobile app's existing restaurant wine list scanner, further adding to the app's visual search capabilities.

WASHINGTON, July 20, 2022 /PRNewswire-PRWeb/ -- Sippd, the wine recommender that uses artificial intelligence to provide users with personalized wine scores, has released a bottle label scanner offering app users an easy way to review, track, and purchase bottles.

Using an advanced label-recognition algorithm coupled with its existing AI-powered technology, Sippd users can now snap a photo of a bottle label to generate a digital display of wine information along with a personalized 1-100% wine score representing how much the wine aligns to a user's unique palate. The release of the bottle label scanner, which is an expansion to the app's visual search capabilities, is the next step in Sippd's goal to simplify wine selection and purchasing for the average consumer.

The release of Sippd’s newest visual search tool helps our community members make more informed purchasing decisions while also learning about and refining their taste preferences.

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View Detailed Wine Information
Tap to scan and in four to nine seconds, see a bottle's tasting notes, suggested food pairings, community ratings, vineyard information, and more.

Buy with Confidence
The higher the Taste Match score is to 100%, the more the wine aligns to a user's palate - instilling confidence in the consumer's decision to purchase the bottle. Simply scan a label at a grocery store to determine which bottle to purchase or get it delivered from one of our connected online retail partners.

Track As You Taste
Users can scan and rate each bottle on a one to five-star scale after tasting, helping Sippd learn more about their unique taste preferences. All rated wines are saved to a user's Profile for easy tracking and reordering of their favorites.

Refine Your Taste Profile
After scanning, users can save private notes and take note of four main wine characteristics as they taste, helping them learn about and build on their unique wine profile.

How to scan a bottle label on the Sippd app:

  • Open the app and tap the Camera icon
  • Tap the Bottle Label icon when you're ready to snap a pic of the bottle
  • View the wine information, rate the bottle, or jot down notes on your tasting experience

"Our users often express feelings of confusion and intimidation when tasked with selecting a bottle off a crowded shelf at a grocery store or their local wine shop," says Blake Hershey, Co-Founder and CEO of Sippd. "The release of Sippd's newest visual search tool helps our community members make more informed purchasing decisions while also learning about and refining their taste preferences."

Users can also toggle the scanner to Wine List to scan any physical restaurant wine list and see every wine's tasting notes, food pairings, community rating, and more to select the best wine for their preferences and the occasion. Ordering a bottle for a group? Be sure to use our Combine Taste Match feature to combine taste profiles with up to three friends and select a bottle for the table.

Download the Sippd app on mobile devices for free on the Apple and Google Play stores. For more information, please contact Alicia Ortiz, Head of Marketing, at [email protected]. For retailers that would like to learn more about featuring your products on Sippd, please email our team at [email protected].

-ENDS-

About Sippd
Sippd empowers people to focus on enjoying their wine, not ordering it. Combining artificial intelligence and wine, Sippd helps wine lovers find and order wines that match their tastes. With our Taste Match capabilities, we're able to provide you with personalized wine recommendations that continually evolves with your preferences, so you can effortlessly order the perfect bottle every time. Stop wasting your money on bottles you don't like and instead, simplify and transform your online wine experience with Sippd, the AI-powered personal sommelier that knows your palate. Sippd's free mobile app is available for download on the Apple and Google Play stores. For more information, visit sippd.com.

Media Contact:
Alicia Ortiz
[email protected]

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SOURCE Sippd

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