The launch of Sippd Wine Club is the company's newest product expansion assisting novice drinkers to discover new wines while refining their unique taste preferences.
WASHINGTON, June 13, 2023 /PRNewswire-PRWeb/ -- Sippd, the popular mobile app that uses artificial intelligence to provide users with personalized wine recommendations, is expanding its offering with a direct-to-consumer subscription service that offers members a personalized wine experience delivered to their door.
Making it simple and convenient to explore the vast world of wine without the guesswork, Sippd Wine Club encourages consumers to taste lesser-known varietals, discover new favorites, and grow more confident in their preferences. The product expansion with Sippd Wine Club is the next step in the company's goal to reduce purchase anxiety by simplifying the selection process for the average consumer while providing the most personalized and customizable experience to its members.
How It Works:
- 1. Take the sommelier-crafted seven-question wine quiz and Sippd will use an individual's inputs to generate what is called their Taste Match™ to 10,000+ bottles. The higher the 1-100% Taste Match score is to 100%, the more the wine aligns to the individual's preferences.
- 2. Sippd's AI-powered algorithm will choose which of a user's top Taste Match wines to include in their subscription box, then ship on a monthly or quarterly basis.
- 3. As users taste new wines and rate previous purchases in-app, their inputs fuel Sippd's algorithm to improve their future matches and refine their unique taste profile.
"My team and I pride ourselves on being a user-centric, product-driven company, so when the data showed us that a personalized wine subscription service was the most requested ask from our active community members, we knew we had to build it," says Blake Hershey, Co-Founder and CEO of Sippd. "Sippd Wine Club will provide novice drinkers with a simple, approachable way to enter the vast world of world while learning about and refining their preferences."
Sippd Wine Club offers two membership options so members can select the plan that best suits their budget and lifestyle needs: the Classic and the Explorer. Members will be charged the following price per box either on a monthly or quarterly basis depending on the frequency model they select:
- Classic Membership - 4 bottles in a box for $69.99* (or $17.50/bottle)
- Explorer Membership - 6 bottles in a box for $89.99* (or $15.00/bottle)
As a limited time offer, Sippd is offering all users 50% off of their first Sippd Wine Club box as a launch promotion. To purchase your first Sippd Wine Club box, download the Sippd app for free.
Here's what consumers can expect with Sippd's wine subscription service:
- Boutique products: Sippd Wine Club members get curated boxes of high-quality, boutique products from top wine regions across the globe. Members can expect to receive a range of different style wines from both well-known and less-known wine regions from countries like Australia, Chile, France, Italy, South Africa, the United States and more.
- Flexible delivery: Our zero commitment promise means members can swap a wine in their box, skip a shipment, or cancel at no cost.
- In-App Tracking: Use the Bottle Label Scanner in the Sippd app to view a digital display of wine information. Sippd automatically keeps track of the wines a member scans and rates for convenience. The AI learns more about your preferences with every wine you rate and each rating informs the matches placed in your next box.
To become a Sippd Wine Club member, download the Sippd app on mobile devices, available for free on the Apple and Google Play stores. For more information, please contact Alicia Ortiz, Head of Marketing, at [email protected]. For retailers that would like to learn more about featuring your products on Sippd, please email our team at [email protected].
Media Contact
Alicia Ortiz, Sippd, (301) 468-6674, [email protected]
SOURCE Sippd
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