Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Sitecore CDP with Salesforce and Microsoft Dynamics 365


News provided by

FuseIT

Sep 08, 2022, 22:45 ET

Share this article

Share toX

Share this article

Share toX


Sitecore CDP captures and analyzes behavior and sentiment as prospects interact with the companies across digital channels. Using this data it can predict the nuances of each prospect and deliver targeted content to increase engagement. The data also has great value in the company's CRM. Two products from FuseIT enable this pre-sales intelligence to be shared with the sales and support teams in Salesforce and Microsoft Dynamics 365.

NELSON, New Zealand, Sep. 8, 2022 /PRNewswire-PRWeb/ -- FuseIT announces two CRM integrations to support Sitecore CDP and Sitecore Personalize. This comes two months after the release of S4D, a Sitecore to Microsoft Dynamics 365 integration. The new integrations, CDP4S and CDP4D, enable sales reps and support agents in Salesforce and Microsoft Dynamics 365 to track the channel behavior of each customer and personalize content from their CRM records.

Both CDP4S and CDP4D enable CRM agents to view the behavior of customers when they interact with websites, mobile applications, social media, and email messages. These behavioral insights help the CRM team to engage better with prospects and customers. Agents can also personalize the experiences of customers by changing field values in the CRM lead and contact records. The integrations then push the changes to Sitecore CDP where they become part of the decision-making process around what personalized content is shown to the customer.

Sitecore CDP to CRM integration shares what the marketing team has learned about prospects with the sales and support team. Knowing the visit statistics, browsing behavior, and prospect sentiments provide CRM agents with the intelligence they need to form better relationships.

Post this

FuseIT's Operations Manager, Duane Franklet, said, "We are tied to where Sitecore takes us and what our customers ask for. We are very excited about these integrations as it's given us an opportunity to work with the latest cloud technologies and showcase customer behavior in the CRM using reports, charts, and tables - something we've always been keen to do".

Sitecore CDP and Sitecore Personalize
The Sitecore CDP (Customer Data Platform) collects and manages the behavior of visitors and contacts. The platform aggregates data from many sources to build complete customer profiles, either anonymous or known. The aggregated data can then be used to create segments or groups to distribute to other systems e.g. CRMs and email automation software. Sitecore CDP helps businesses understand their customers so they can provide a better experience to them.
Available separately, Sitecore Personalize delivers personalized web content across multiple channels using real-time predictive algorithms. Sitecore Personalize includes A/B testing, decision-making logic, AI models, and experimentation capabilities to optimize the effectiveness of content.

Single Customer View
CDP4S and CDP4S ingest Sitecore CDP data into each CRM to create a single customer view. This makes good sense as the CRM is designed to store business contact information and, using that data, create actionable workflows. The Sitecore CDP behavior data in each lead or contact record reveals the up-to-the-minute digital activity of each customer. CRM agents use this to identify important leads, determine each customer's level of engagement, and learn about them by viewing their behavior and where they have been. The single customer view enables more information to be shared with email automation systems like Salesforce Marketing Cloud, Marketing Cloud Account Engagement (Pardot), or Microsoft Dynamics 365 Marketing.

Why are CDP4S and CDP4D required?
Sitecore is introducing and supporting new architectures in their ecosystem e.g. headless, Jamstack, XM Cloud, etc. Existing Sitecore XP customers who want to upgrade to these technologies will be expecting similar or superior features in these very different architectures. A particularly big change is storing web analytics and behavioral data in Sitecore CDP rather than Sitecore xDB.

Sitecore customers upgrading to these new Sitecore architectures will want to see visitor analytics and behavior data in their CRM and some will want to personalize content from the CRM. Traditionally this has been possible with the likes of S4S, which pushes the behavior data in Sitecore xDB directly to Salesforce. However, with the behavior data soon to be in Sitecore CDP, organizations can use CDP4S and CDP4D to push the data to their CRM and enable web content to be personalized from the CRM.

What challenges do these integrations solve?
Sitecore CDP is not designed to be a development platform so transacting data with a CRM can be challenging. CDP4S and CDP4D overcome this by creating the required functionality in the CRM instead. The integrations also map one data schema to the other. The data in Sitecore CDP can be unstructured where virtually anything can be stored. On the other hand, the stored data in CRMs is largely structured in a predictable schema. The CDP4S and CDP4D mapping feature enables the inbound data from Sitecore CDP to be mapped to specific CRM fields. This is a simpler solution than the converse, attempting to map CRM data to the less-structured Sitecore CDP.

The integrations also make it easy to send personalization data from Salesforce or Microsoft Dynamics 365 to Sitecore CDP. Because the CRM agent drives the personalization inputs, often needing real-time responsiveness, it makes sense to trigger the events in the CRM.

About FuseIT
FuseIT enterprise integrations optimize the delivery of digital experiences to the world's leading brands. Purpose-built and dedicated to integrating selected best-of-breed systems, the integrations don't compromise on function or performance. The team at FuseIT is highly skilled in the technologies they integrate - Sitecore, Salesforce, Micro Focus Content Manager, and Microsoft Dynamics 365.

All company and product names are trademarks or registered trademarks of their respective owners.

Media Contact

Terry Humphris, FuseIT, 64 3 5478200, [email protected]

SOURCE FuseIT

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.