SiteMinder Reveals the Top 12 Hotel Booking Revenue Makers of 2018 as Consumer Choice Rises

DALLAS, Feb. 08, 2019 /PRNewswire-PRWeb/ -- SiteMinder, the global hotel industry's leading guest acquisition platform, has unveiled its annual lists of the channels that brought the highest total booking revenue to hotels in some of the world's top travel destinations in 2018. Varying from direct hotel websites to a new host of third-party channels, the diversity of the lists this year reflects a rise in consumer choice that is forcing hotels to compete for business on more booking channels than ever before.

Speaking on the lists, SiteMinder's managing director, Mike Ford, says the increased diversity is also indicative of a booking landscape that has exploded in recent years and is showing no signs of slowing. According to Euromonitor International, global online hotel sales have surpassed $264 billion to represent over 170% growth in the last decade, including over 13% over the past year, alone.

"While 2018 saw tourism slow in parts of the world, we are undoubtedly in an age where the travel industry, as a whole, is exploding. Yet, the growth we are witnessing in online hotel sales is one story that remains largely untold. Hotels are key enablers of travel and what our findings show is the unlocking of economies everywhere, from the outbound Chinese and Japanese markets to lesser known travel markets across Europe," says Mr Ford.

"This year we found almost 20 instances of booking channels making a first-time appearance in our lists. So, while the more popular brands continue to dominate, we are seeing a broader range of players emerging. This trend reflects not only the ever-growing list of options now available to travellers booking their stay, but the subsequent need for hotels to be on more booking channels than ever to keep up with today's endless paths-to-purchase."

SiteMinder's platform processed over 87 million online bookings in 2018 – a rate of 166 per minute. The bookings totaled $28.7 billion in revenue for its 30,000 hotel customers globally.

Based on total gross revenue made for those customers, the top 12 hotel booking channels in 2018 were:

USA & CANADA

1. Expedia
2. Booking.com
3. Hotel websites (direct bookings)
4. Agoda
5. Hotelbeds (including GTA and Tourico)
6. Global distribution systems
7. Hostelworld Group
8. Hotusa
9. HotelTonight
10. HotelsCombined
11. Rakuten
12. Priceline.com

UK

1. Booking.com
2. Expedia
3. Hotel websites (direct bookings)
4. Global distribution systems
5. Agoda
6. LateRooms.com
7. Hotelbeds (including GTA and Tourico)
8. HRS - Hotel Reservation Service
9. Hostelworld Group
10. Lastminute.com
11. Mr & Mrs Smith
12. Sunhotels

ASIA

1. Booking.com
2. Agoda
3. Expedia
4. Hotelbeds (including GTA and Tourico)
5. Hotel websites (direct bookings)
6. Ctrip
7. Traveloka
8. Global distribution systems
9. Goibibo
10. Flight Centre Travel Group
11. Rakuten
12. HRS - Hotel Reservation Service

LATIN AMERICA

1. Booking.com
2. Expedia
3. Hotel websites (direct bookings)
4. Hotelbeds (including GTA and Tourico)
5. Despegar.com
6. Global distribution systems
7. BestDay.com
8. OTS Globe
9. PriceTravel
10. Hotusa
11. Welcome Incoming
12. Priceline.com

All other lists can be viewed here.

ABOUT SITEMINDER

In an age of rising choice and accessibility for curious travellers, SiteMinder is the name synonymous with the belief that technology can empower any hotel to win in a consumer-led world and unleash their potential. SiteMinder is the global hotel industry's leading guest acquisition platform, ranked among technology pioneers for its smart and simple solutions that put hotels everywhere their guests are, at every stage of their journey. It's this central role that has earned SiteMinder the trust of more than 30,000 hotels, across 160 countries, to generate in excess of 87 million reservations worth over $28 billion in revenue for hotels each year. For more information, visit http://www.siteminder.com.

SOURCE SiteMinder

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