SiteSeer Technologies Discusses COVID-19 Data Challenges

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SiteSeer Technologies Discusses COVID-19 Data Challenges with Partners ChainXY, UberMedia, Synergos Technologies, Planned Grocery and INRIX

SiteSeer Technologies
Consistency is key. Businesses must be able to rely on data before COVID, during COVID, after COVID.

SiteSeer Technologies, creator of SiteSeer Professional site selection software and Void Analysis Pro, hosted a webinar on October 29, 2020, with five data partners: ChainXY, UberMedia, Synergos Technologies, Inc., Planned Grocery and INRIX. The webinar, titled “Dealing with Data Challenges Created by COVID-19,” delved into the various ways that the widespread effects of COVID-19 are impacting the data used in the SiteSeer platform by retailers, chain businesses, brokers and developers, and communities.

Insights varied from the big picture to the detailed assessments of how people have changed how they live, work and shop in the first part of 2020 and how these massive adjustments might change going forward.

Nick Ison, VP of operations from ChainXY, provider of retail and restaurant locational data from ~5,500 chain businesses across many different categories, said it is important for clients to be able to engage in “data-driven decision making. “Consistency is key,” says Ison. Businesses must be able to “rely on [your] data before COVID, during COVID, after COVID.”

Kyle Day of Synergos Technologies, Inc., shared findings from the company’s recently published COVID Impact Report. He discussed a common question about population migration and whether it is at least partially attributable to COVID-19. “What we’re having going on in a lot of places across the country right now isn’t so much moving, but a seasonal housing realignment,” says Day. “We have a lot of people switching from living in a residence for 8-9 months to only four or five.” He added that these migration shifts might last beyond the pandemic, but time will tell.

In addition to ChainXY and Synergos Technologies, Inc., other data partners on the panel included UberMedia, provider of mobile location data, Planned Grocery, which assembles planned grocery location data across the United States, and INRIX, global leader in transportation analytics and connected car services and provider of INRIX Volume Profiles traffic counts data.

The SiteSeer webinar is available for replay on the SiteSeer website. For more details and to download, visit https://communication.siteseer.com/siteseerwebinars.

ABOUT SITESEER TECHNOLOGIES

SiteSeer Technologies, LLC, provides a suite of software, professional services, consulting and support for site selection and market analysis. Its flagship Software-as-a-Service, SiteSeer Professional, is a web-based analytics platform that helps businesses make data-driven location decisions with features and tools that include mapping, trade area analysis, demographics, customer analytics, custom reporting, analytics, model building, hot spots, site scorecards and predictive modeling tools. The SiteSeer Professional product suite also includes a real estate analytics tool (Void Analysis Pro with Retail match and Match Score) and a territory management tool (Automated Territory Optimization Model (ATOM)). Learn more at http://www.siteseer.com.

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Sam Lowder
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