Sizzix Previews Fresh Pocket Page Dies in New Lori Whitlock Crafts Collection

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Crafts market leader adds to dimensional, DIY designer product series

Crafts Big Shot

Make treats sweeter by adding a personalized do-it-yourself touch using the new Lori Whitlock crafts collection for Sizzix®.

Sizzix®, the crafts market leader in die-cutting machines, steel-rule dies and accessories, is pleased to offer new creative do-it-yourself designs from Lori Whitlock.

A charming assortment of 20 steel-rule Bigz™ dies, Framelits™ die sets with clear stamps, Thinlits™ die sets and Textured Impressions™ Embossing Folders empower crafters to create cards, boxes, mini albums and other paper crafts. Highlighting Whitlock’s second Sizzix release are 11 pocket page designs available in 3" x 4" and 4" x 6" sizes.

The latest Lori Whitlock collection will be available in stores around the country, including local craft boutiques and major retail craft chains in December. For more information, visit

About Lori Whitlock
Over the past 10 years, Lori Whitlock has designed for many prominent companies in our industry. Lori currently licenses paper designs and fabric, as well as digital cutting and scrapbooking files. Her brand new assortment of designs for Sizzix enhances cardmaking, scrapbooking, home décor and other handmade crafts. With many practical and dimensional base dies at its core, the collection offers unlimited embellishment possibilities with her paper, fabric or other material.

About Sizzix
Launched in 2001, Sizzix is a division of Ellison Educational Equipment Inc., the market pioneer and leader of die-cutting machines and accessories. Through its portfolio of die-cutting machines and die-cutting products, Sizzix leverages Ellison’s 37 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit

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Natalie Paige
Ellison Educational Equipment
+1 (800) 253-2238 Ext: 125
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since: 06/2009
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