Skincare Brand Banish Launches Instagram Filter That Actually Gives You Acne

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New “Acne is Normal” filter promotes skin positivity by applying inspirational messages, heart-shaped blemishes to photos. Banish, a skincare brand focused on removing acne scars, created an IG filter showcasing acne. Traditional filters ‘blur out’ skin, showcasing a perfectly smooth skin devoid of wrinkles, acne, acne scars, pores, etc. Banish is the leading skin positivity brand and wants to showcase acne in a positive light, with encouraging messages for those with acne. Acne is the most common skin condition in the United States. Those diagnosed with acne have a 63% increase in developing depression for 5 years after diagnosis.

Banish, a skincare brand focused on removing acne scars, has launched a first-of-its-kind Instagram filter that showcases acne, instead of hiding it. The filter, which seeks to embrace imperfect skin on social media, creates hearts of acne on users’ skin, along with inspiring messages. 

As a skincare brand with over 195k Instagram followers, Banish seeks to empower its customers (or “Soldiers”) to be confident, with or without acne. Instead of leaning into the “perfect skin” movement, Banish showcases skin in all different forms and promotes the use of vitamin C-serum based products that are actually good for the skin – not just a quick-fix acne solution loaded with chemicals.

“My struggle with acne happened over 15 years ago, before the days of social media and iPhones,” said Banish CEO Daisy Jing. “Even then, my imperfect skin often made me depressed and insecure. Now, teenagers face an even tougher battle with the rise of tools like Instagram filters that attempt to erase any sign of imperfection. We created this filter to remind those who struggle with their skin that imperfection does not mean you can’t embrace your flaws and work toward a healthy, more confident outlook.”

Acne is the most common skin condition in the United States. Those diagnosed with acne have a 63% increase in developing depression for five years after diagnosis. As part of its online skin positivity movement, Banish often teams up with “Acne Warriors” and skin positivity influencers, such as Brian Turner and Kali Kushner. “Our message is, why are we always trying to ‘blur’ our skin and not showcase its texture,” continued Jing. “Who says that acne, pores, and wrinkles don’t make us beautiful?” To learn more about Banish products and become a “Banish Soldier,” visit Banish.com.

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About Banish
Banish is an indie skincare brand focused on removing acne scars at home. Founded in 2013 in when YouTuber Daisy Jing of “The Acne Channel” accidentally created the secret formula to battling her own acne scars, Banish products are freshly made in small batches and shipped to customers within a day of ordering. Since then, Daisy Jing has been named to the Forbes “30 Under 30” and is a TEDx speaker. Banish products treat and relieve a variety of skin ailments, such as acne, acne scars, eczema, flaky skin, redness, and more. Learn more at Banish.com.

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Daisy Jing
daisy@banish.com

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Daisy Jing
Banish
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since: 11/2011
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