OTTOWA, Ontario and LONDON, May 9, 2019 /PRNewswire-PRWeb/ --Sky, Europe's leading media and entertainment company, has invested in You.i TV, the leader in software tools for addressing cross-platform app development.
The investment is part of the larger You.i TV Series C funding announced in November 2018, and displays Sky's commitment to backing innovative companies that help connect consumers to content they want to watch, wherever they want to watch it.
With this investment, David Beazley, Director of Software Engineering at NOW TV, Sky's online streaming service, will join the You.i TV board alongside representatives from AT+T, Causeway Media Partners, and Kayne Anderson Capital Advisors.
You.i TV offers a video experience platform to deliver content across multiple platforms with a highly efficient architecture designed for maximal code reuse. Now supporting React Native, an open-source development framework pioneered by Facebook, You.i Engine One customers are able to realize the benefits of a unified app strategy, a video-first design and development toolset, and the continuous innovation and support of the broader development community.
"The backing of Sky, alongside our existing strategic investors, highlights the fact that You.i TV is at the forefront of the trend solving the world of device fragmentation as consumers demand content everywhere," said You.i TV CEO and Co-Founder Jason Flick. "With the support of this unparalleled group of strategic investors we look forward to fueling the expansion of You.i TV's global footprint, developer community, and reimagining the ad experience".
David Beazley, Director of Software Engineering at NOW TV, said, "Sky and You.i TV share a vision to connect customers to great content, via easy, frictionless user experiences. Through this investment, both Sky and You.i TV will be able to share learnings and gain insights into how world-class viewing experiences can be easily replicated across multiple devices."
About You.i TV
You.i TV is a privately held company whose You.i Engine One software platform enables TV and media companies worldwide to engage users, create customers, and ultimately fans. You.i Engine allows customers to build personalized, profitable experiences quickly on all platforms – mobile devices, set-top boxes, game consoles, and streaming devices – from a single code base.
Organizations such as A+E Networks, AT+T, Fox, NBA, Twitch, and now, SKY are spearheading direct-to-consumer and OTT strategies using You.i Engine-powered TV applications. You.i Engine has been licensed in major industry genres, including entertainment, kids, sports, and news. For more information about You.i TV, visit our About Page, Product Page, or take a look at the You.i TV Blog.
About Sky
With 23 million customers across seven countries, Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group.
We have 31,000 colleagues and together we want to connect our customers to more of what they love, including our award-winning original productions, like Patrick Melrose and Save Me, and great shows from our partners including HBO, Showtime and Warner Bros. And our ever improving technology makes it even easier for customers to watch more of the shows they love with personalised recommendations and voice control and, our online streaming service, NOW TV, brings all the enjoyment of Sky with the flexibility of a contract free service.
We treat our customers better than anyone else in our field, as Ofcom's complaints data shows, and we look after our staff too. Sky is one of The Times Top 50 employers for women and we're in Stonewall's list of Top 50 LGBT-Inclusive employers.
We also use our position as the leading entertainment business in Europe to do the right thing. As part of Sky Ocean Rescue campaign we're committing to be completely single-use plastic free by 2020, we're investing £25million over five years in ocean-saving tech and we're supporting the WWF to protect our oceans with designated Marine Protected Areas.
SOURCE You.i TV
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