Slim Chickens Continues Midwest Expansion; Opens Lenexa, Kansas Restaurant
FAYETTEVILLE, Ark. (PRWEB) May 16, 2017 -- Slim Chickens, a leader in the “better chicken” segment of fast-casual restaurants, will continue expansion of its fresh chicken and unrivaled flavor in the greater Kansas City region. The corporate-owned restaurant is located at 8700 Long Street, Lenexa, KS and is set to open on May 15, 2017.
To get locals ramped up for the Lenexa grand opening, day-of activities include ‘Early Bird 100,’ where the location will give away free Slim Chickens for a year for the first 100 customers. The location will also offer a Jar Dessert sampling at the grand opening, as well as swag and catering giveaways.
“The Kansas City market is a large and growing metropolitan area that we believe to be an excellent fit for the brand,” said Sam Rothschild, COO of Slim Chickens. “The success of our restaurants in Overland Park and Lawrence suggest that Slim Chickens will also soon be a favorite among our guests who wish to experience ‘Life Changing Chicken’ in Lenexa.”
Through its efforts to become more integrated into local communities, the corporate team is building upon its success and using this restaurants as a jumping off point to a larger growth strategy throughout the Kansas City market and the state of Kansas.
“We’re looking to open several Slim Chickens restaurants throughout the Kansas City market over the next three years, which will deepen our Kansas roots,” said Rothschild. “This brand’s offerings appeal to so many guests here in the Lenexa area, and we’re excited to continue spreading our fresh, Southern flavor and hospitality to fans across the city and across the state.”
Slim Chickens has seen significant growth in the past several years, expanding from its home state of Arkansas into Texas, Louisiana, Oklahoma, Missouri, Kansas, Nebraska, Illinois, Arizona, Ohio and Tennessee and emerging as a national player within fast-casual dining’s “better chicken” segment. The leadership team has plans to add another 40-50 restaurants every year moving forward.
“Our top-of-the-line menu offerings have propelled us into a league of our own, with no competitors doing quite what we are doing,” said Rothschild. “Our freshly made Southern dishes and homemade recipes make our loyal guests feel good about the food they are eating, and we’re really proud to be able to share the brand experience with a new community.”
By focusing on high quality, fresh chicken, the brand has committed to providing a “Life Changing Chicken” experience in its sector of the restaurant industry for menu quality and guest hospitality that can’t be found anywhere else. The down-home Southern brand offers hand-breaded or grilled chicken tenders and wings paired with a choice of 10 handmade dipping sauces or nine wing sauces for exceptional flavor that has earned admiration from both guests and critics. Last year, the brand launched a Cayenne Ranch Chicken Sandwich, which complements the brand’s chicken tenders and wings and has already exceeded expectations in both sales and guest satisfaction. Slim Chickens also offers fresh salads, wraps and its signature chicken and waffles. To offset the savory side of the menu, rotating desserts served in Mason jars are also available.
About Slim Chickens
Slim Chickens opened in 2003 in Fayetteville, Arkansas, with a focus on culinary excellence in a fast-casual setting. Guests can always expect fresh chicken tenders and wings cooked to order and served with handmade dipping sauces made from scratch. With more than 50 locations today and a fanatical following in 11 states, the eternally cool brand is an emerging national franchise leading the “better chicken” segment and intends to grow nationwide to a footprint of 600 restaurants over the next decade. Southern hospitality is not just for the South; everyone, everywhere can appreciate honest food and socializing with friends and neighbors. To learn more about the brand, visit slimchickens.com.
Troy Kehoe, No Limit Agency, http://www.nolimitagency.com, +1 (312) 526-3996, [email protected]
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