To use the presets, the photographer simply selects the appropriate lighting condition based on the scene, and the engine does the rest - creating a consistent, refined, and professional image.
IRVINE, Calif. (PRWEB) November 04, 2019
SLR Lounge and DVLOP have partnered to launch Visual Flow, a new image development company with a patent-pending approach to image processing called “Lighting Condition-Based Development”. SLR Lounge, a leading photography education community, and DVLOP, a leading image processing company, leverage their combined 15 years of preset development experience to release two products upon launch, The Modern Preset Pack for Lightroom and ACR and The Retouching Toolkit for Lightroom and ACR.
The Modern Preset Pack that includes 10 presets, one for each of the most common lighting conditions that portrait photographers encounter, including soft light, hard light, green tint, tungsten, and others. To use the presets, the photographer simply selects the appropriate lighting condition based on the scene, and the engine does the rest - creating a consistent, refined, and professional image. The Modern Preset Pack creates a warm, vibrant and natural look, a style popularized by SLR Lounge’s sister company, Lin and Jirsa Photography, a Southern California-based luxury wedding photography studio. Visual Flow intends to release more packs in the future to help photographers create a variety of looks and styles.
Lighting Condition-Based Development was designed out of need. Pye Jirsa, the lead designer of the presets, says “The single biggest reason most presets don’t work is because they are designed for ideal lighting conditions. So a preset might work well on certain images, but when applied to a backlit, tungsten, or high dynamic range scene, it doesn’t yield good results. Because lighting conditions constantly vary, after applying a preset we are stuck making multiple adjustments to get our images to look right. This process is time consuming, and we often never get to where we want to go.”
The second product released is The Retouching Toolkit for Lightroom and ACR. These comprise 47 retouching brushes and 26 tools for advanced editing directly in Lightroom or Adobe Camera Raw. They give photographers editing capabilities previously thought to be only feasible in Photoshop, such as smoothing skin, eyes, and lips, dodging and burning; adding sun flares; enhancing skies; and more.
The one-click presets in the Modern Preset Pack, used in conjunction with the Retouching Toolkit, is designed to increase the speed of photographers’ workflows so they can spend more time shooting and less time photo editing.
The products are available for purchase on the Visual Flow website: https://www.vfpresets.com.
Please refer to the following link for image examples: https://www.vfpresets.com/public-images.
About SLR Lounge
SLR Lounge is a website and community dedicated to photography education, news, and inspiration for all levels of photographers. Their educators rely on technical and creative skills, developed over years of practical experience, to create resources and frameworks for the benefit of the photography community. Moreover, their hands-on, practical teaching approach sets their students up for real world success. The company is founded by the same creatives behind Lin and Jirsa Photography, Line and Roots, and Rise 8 Media.
Company Name: SLR Lounge
Contact Person: Chris Lin
Email: Send Email
Address: 1173 Warner Ave
State: CA 92780
Country: United States