Small Door Announces Key Leadership Hires

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New York-based Startup Reimagines Veterinary Care Delivering Premium Experience with Membership Model.

Small Door Inc., a company reimagining the veterinary experience by integrating the latest in medical advances, technology, and hospitality, is proud to announce and welcome two new leadership hires, Nicole Antonacchio as Head of Experience and David Goldberg as Head of Growth.

“We’re delighted to have Nicole and David join Small Door as we work to make veterinary care a better experience for doctors, patients, and pet parents,” said Small Door founder and CEO Josh Guttman. “Nicole and David’s impressive professional backgrounds, as well as their commitment and understanding of our core company values, make them terrific additions to the Small Door team.”

Ms. Antonacchio joins Small Door from WeWork, where she served as the Director of Hospitality. Her experience also includes management roles at Rent the Runway and SoulCycle. Mr. Goldberg joins Small Door from Lemonade, the online insurance disrupter, where he worked on strategic growth initiatives as an early hire.

Small Door is reimagining the veterinary experience by taking a unique approach to veterinary care that focuses on our members, patients, and employees. “We are creating a branded experience that delivers better access, convenience, and transparency, as well as a thoughtful approach to hospitality, borrowing from our recent learnings, explained Head of Experience, Nicole Antonacchio. "I am excited to have the opportunity to build a powerful and dynamic team to execute our vision at Small Door. We will soon unveil our offering in the West Village.”

“Small Door introduces a new standard in pet healthcare by offering a best-in-class, personalized experience for our members that combines the latest advances in medicine with state-of-the-art technology and equipment,” said Head of Growth, David Goldberg. "People are going to change the way they think about the experience of going to the vet, in the best possible way.”

How it works
Small Door built an innovative technology stack that provides its members with unprecedented access. As part of the Small Door membership, each member receives 24/7 access to their medical team via a mobile app and a personalized approach to managing their pet’s health that guides them through lifestyle and nutrition choices in conjunction with diagnostics, imaging, prescription medications, and priority access to specialists. Those specialists include everything a patient may need, from the best orthopedic surgeon to the best oncologist.

About Small Door
Small Door is a new kind of veterinary experience that integrates technology, nutrition, wellness, and prevention into cutting-edge general practice care. The company was founded in 2017 by Florent Peyre and Josh Guttman, two seasoned entrepreneurs involved in building five different prior businesses between them. Small Door will open its first flagship practice in New York’s Greenwich Village in the fall of 2019. Learn more at

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