Smart Planet Technologies extends paper cup license agreement with Huhtamaki CupPrint Ltd.

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Extension of agreement builds on the success of innovative paper cup offerings

Smart Planet Technologies has extended the license agreement with Huhtamaki CupPrint, to continue the rapid growth of their product line of paper cups using EarthCoating. The license agreement extension also makes the product available to Huhtamaki Business units in select global markets.

The paper cups are made with 100% PEFC-certified paperboard and are specifically designed and qualified to be recycled in regular waste processing plants. In 2018, reCUP paper cups made by Huhtamaki CupPrint with EarthCoating were awarded the coveted AAA recyclability certification by the Institute cyclos-HTP in conjunction with the European Green Dot scheme, which is recognized throughout the EU & Switzerland, and awarded a classification in category 13, to be recovered along with uncoated mixed paper.

“We’ve been thrilled by the success of reCUP, and with the extension of our agreement, reaffirm the commitment to offering customers the latest in sustainable solutions. Innovation in paper cups and other foodservice packaging continues to advance the sustainability of paper-based packaging. Paper cups with EarthCoating deliver on the goal of paper cups certified to be compatible with conventional paper recycling systems”, says Will Lorenzi, President of Smart Planet Technologies.

“As paper cup design and collection continue to advance, we can meet consumer demand for both convenience and sustainability, meaning that paper cups will continue to have an important role to play in the coffee to-go business which has seen such successful growth in the past decade. The reCUP and Re|UUSI product lines, paper cups using EarthCoating, have been particularly successful for us in that regard. By offering customers genuine choice, they are able to use the cups most appropriate for their business and know that they are making a difference”, says Terry Fox, General Manager of Huhtamaki CupPrint Ltd.

For more information:

Todd Gasparik, VP Marketing, Smart Planet Technologies, Inc.

Terry Fox, General Manager, Huhtamaki CupPrint

About Smart Planet Technologies
Smart Planet Technologies is a materials engineering and intellectual property company focused on advancements in sustainable packaging materials for the foodservice packaging industry. To learn more, visit: and

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Todd Gasparik
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