SmartBox Dental Names First COO

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SmartBox Dental, the industry-leading dental practice growth company, will be promoting its Vice President of Marketing to Chief Operating Officer.

Trent Arkema

SmartBox has scaled to the level that our leadership needs to scale up too.

Trent Arkema will transition into his new role with SmartBox on September 14, 2020. He is the first COO and the first C-level hire in the company. Adding this position will enable Colin Receveur, SmartBox’s founder and CEO, to continue driving the innovation and revenue teams while allowing Arkema to focus on the client experience and operations.

“SmartBox has scaled to the level that our leadership needs to scale up too,” said Receveur. “This transition continues the work we’ve been doing over the past three years to allow me to focus solely on the demand gen and sales end, driving future growth and new opportunities for SmartBox.”

Arkema will now be heading up client success, client marketing, content, video, operations, and project management. Legal, finance, and sales and demand generation will continue to report to Receveur.

Arkema’s extensive marketing experience and overall industry knowledge have made him well qualified for the new position.

“My experience with both the client and marketing side gives me the ability to see things from a different angle and approach them with a different lens,” Arkema said. “I believe my history of successfully leading new offices and teams of all sizes as well as exceeding revenue targets has positioned me to succeed as COO. I also have a track record of seeing opportunities in different departments and helping guide plans to capitalize on those opportunities.”

As COO, Trent will look to increase the efficiencies and processes of the fulfillment side to deliver better value to SmartBox clients. In addition to collaborating with the CEO to support the company’s long-term vision, he will oversee all operations and VPs, assist the controller and CFO with financial projections and analyses, manage budgeting and resource allocation to align with SmartBox’s revenue and profit margin goals, and help create products that allow SmartBox dentists to achieve and exceed their goals. He will also play a role in establishing policies that promote the company culture and vision.

SmartBox will be looking to fill Arkema’s current position in 2021.

Receveur founded SmartBox in 2001 to help dentists thrive by getting more and better patients. Since then, the company has generated over $5.1 billion in documented new patient opportunities for its clients and has helped more than 9,817 dentists around the world practice the dentistry they want.

As the leading dental marketing and consulting firm, SmartBox works with single-practice dentists, multi-practice dentists, specialists, and DSOs. Nearly half of SmartBox clients achieve 200 percent or more over their monthly new patient opportunity (NPO) goals.

Receveur is the host of the Practice Growth Podcast™, a contributor to various dental trade publications, and the author of several best-selling books. His latest book, “The CEO Dentist,” offers the four “types” of dentists a clear path to overcoming their specific managerial challenges so they can realize the practice of their dreams while still having the freedom to enjoy life. It is scheduled for release in October 2020.

SmartBox’s office is at 821 Mount Tabor Rd., Suite 300, New Albany, Ind., and can be reached at 888-741-1413.

For more information about SmartBox’s Practice Growth System™ or to schedule a Practice Growth Call™, visit http://www.smartboxdental.com.

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Colin Receveur
SmartBox
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