SmartGift Partners with The Estée Lauder Companies Inc. to Provide Consumers a Meaningful Gifting Experience This Holiday Season

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Icons of the beauty industry, Aveda, Bobbi Brown, MAC, Origins, and Too Faced Cosmetics now offer SmartGift’s innovative technology to provide online shoppers a seamless and memorable way to send gifts.

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“SmartGift helps customers gift with confidence and our mission is to modernize gifting. SmartGift provides customers a new and expressive way to shop for others while removing the inherent uncertainty by including recipients in the decision making process,'' said Monika Kochhar, CEO and Co-Founder

For consumers, giving the right gift is hard, and knowing where to start is even harder. SmartGift has been a driving force in tackling the challenges of online shopping, especially when it comes to buying for others. Our team has developed innovative and engaging solutions to shortcomings like complicated returns, shipping addresses unknown and wrong recipient gift preferences such as shade, style, color, size, etc. Traditionally, this led to choosing safe gifts like gift cards that do not generate a personal connection or immediate engagement with retailers’ offerings.

By scaling thoughtfulness inherent in gifting and understanding the needs and desires of consumers, SmartGift’s tried-and-tested technology super-charges the traditions of gift giving and elevates online shopping through an intuitive flow and a memorable experience that leaves gift recipients surprised and happy.

“As the leaders in the cosmetics industry, The Estee Lauder Companies Inc. is ahead of the game and investing significant time and effort to provide the most sophisticated customer experiences. This holiday season will see an even bigger shift to online shopping and virtual celebrations, a change that is here to stay. The team at SmartGift is beyond delighted to support their goals and offer a fun, convenient, and uniquely memorable experience to their customers,'' said Monika Kochhar, CEO and Co-Founder of SmartGift.

Through our partnership with The Estée Lauder Companies Inc., SmartGift is now able to offer our services to the lovers of the skincare and cosmetics collections of Aveda, Bobbi Brown, MAC, Origins and Too Faced Cosmetics. With our “Send as A Gift” button on our partners’ website, consumers choose the products they would like to gift and can include a greeting card or personalization before sending the gifting message to their recipient by text, email, or any other digital platform.

Using the link in the message, the recipient digitally unwraps their gift through engaging UX and can customize the gift by swapping for a same-priced item or altering the gift’s shade, color, and fragrance. The perfect gift is then shipped to the eager recipient and paid for by the sender.

About SmartGift:
SmartGift is the fastest growing, gift-based ecommerce and data platform today and is a service that helps shoppers give the perfect gift, every time. Its award-winning, patented Send with SmartGift platform is used to make every gift perfect. Leveraging AI and real-time gifting data, SmartGift helps retailers and brands become more people-centric in their marketing and personalization experiences.

On the consumer side, shoppers can select and gift an item from our collection of relationships, gift guide content, and networks of partnered brands on the SmartGift store. For more information on how to gift across today's top industries such as luxury goods, jewelry, cosmetics, fashion, performance gear, electronics, floral arrangements, gourmet food, luggage brands and many more, visit

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Marleigh Sizemore
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