SmartTouch® Interactive's Robert Cowes and Tanner Ross to Present At NAHB International Builders' Show® 2022

AUSTIN, Texas, Jan. 6, 2022 /PRNewswire-PRWeb/ -- SmartTouch® Interactive, an award-winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company announced today that SmartTouch® President and CEO, Robert Cowes, and Vice President Marketing Services, Tanner Ross, will present multiple sessions alongside fellow industry thought leaders, Ivelys (Evie) Tavarez, M.ED, Vice President of Sales & Marketing, Blackburn Homes, Tori Streff, Austin Area Marketing Manager, Hillwood Communities and Liane McOuat, Vice President Client Service and Strategy, McOuat Partnership, at the upcoming annual NAHB International Builders' Show® in Orlando, FL, February 8-10, 2022.

The SmartTouch Interactive team will participate in three highly interactive and informative sessions throughout conference.

Tanner Ross and Evie Tavarez will address the new challenges for digital advertisers with the changes in the iOS Apple 14 update with the interactive session, "LOL @ FB & iOS 14: Can't We All Just Get Along?" on Tuesday, February 8, 11:15 - 11:45 AM EST. During this Tech Bytes session, attendees will quickly get up to speed on what's happened in the five years since Facebook launched advertising and hear how the latest changes to Facebook ads, mobile web ads, what the 8-pixel event cap means, and how to measure and manage it all to drive the best advertising results.

Following in the afternoon on Tuesday, February 8, 1:45 - 2:45 PM EST, Robert Cowes and Liane McOuat will help home builders prepare for the ever-evolving home shopping experience in the must-see session, "To Pivot or Not to Pivot? 10 Key Marketing Changes You Must Make in 2022." Attendees will get an inside look at the 10 key strategy pivots, both online and onsite, that organizations must have in place to meet buyer experience expectations.

The final session presented by the SmartTouch team will hit on one of the hottest topics in the current marketplace, "Bottling Buyer Anticipation: Setting Expectations in a High Demand Era." Taking place on Thursday, February 10, 1:45 - 2:45 PM EST with Robert Cowes, Tori Streff and Evie Tavarez presenting, attendees will learn what strategies and tactics to leverage to bottle anticipation and set proper homebuyer expectations in a high demand for new homes era. From content marketing to drip campaigns and reputation management, this session will provide insight into how home builders and community developers can manage client expectations and keep their eyes from straying to the competition while they wait.

"Home builder sales and marketing is constantly evolving as market parameters change and world events impact nearly every aspect of the home building and selling process," commented Cowes. "We are honored to be invited by the NAHB International Builders' Show® to help attendees navigate these changing waters and share the critical knowledge and expertise we've gained working with top home builders, including Blackburn Communities and Hillwood Communities, and industry leader, McOuat Partners, to deliver the proven sales and marketing programs that are shaping our industry today. We look forward to this highly anticipated event and engaging with the leaders of the home builder community in February 2022."

NAHB International Builders' Show® attendees will have the opportunity to meet with the SmartTouch® Interactive marketing experts in Sales Central. More on these sessions and speakers is available on the NAHB International Builders' Show® conference website.

The SmartTouch team will also be meeting with clients Tuesday-Thursday at the event. To secure a meeting time during the show, please email [email protected] or [email protected].

About SmartTouch® Interactive
SmartTouch® Interactive is the only marketing agency focused on real estate to offer: proven marketing and lead generation programs; a superior lead nurturing CRM and Marketing Automation platform, SmartTouch® NexGen; and a cutting-edge homebuyer geofencing solution, SmartTouch® Geo, all driven by an award-winning team of innovative marketing professionals. Our innovation in lead generation and digital marketing programs and proven accountable ROI methodology have helped hundreds of real estate developers and home builders generate more than 1 million leads and $2 billion in new home sales. http://www.smarttouchinteractive.com

Media Contact

Leisha Richardson, SmartTouch® Interactive, +1 512 633 2387, [email protected]

Twitter

SOURCE SmartTouch® Interactive