Every day, we strive to provide a range of unique book marketing and publicity services for authors and publishers at all stages and in all genres. We are delighted that our work and successes on behalf of our clients have earned the notice of PRNEWS.
CHERRY HILL, N.J. (PRWEB) September 14, 2021
Top-ranked book marketing and PR firm Smith Publicity has announced its inclusion on the distinguished 2022 list of the Top 100 Elite PR Firms as independently compiled by PRNEWS. The list comprises agencies with capabilities in more than 30 practice areas, including many of those for which Smith is well known – book publicity, media relations, social media, and content creation. PRNEWS covers all aspects of the industry for which it is named and publishes the list as an annual summary of the valuable services provided by the PR industry's leading firms.
"Everyone on our team is honored to be recognized by PRNEWS and to be a part of the 2022 Top 100 Elite PR Agency list," said Melissa Eigenbrood, Senior Vice President, Smith Publicity. "Every day, we strive to provide a range of unique book marketing and publicity services for authors and publishers at all stages and in all genres. We are delighted that our work and successes on behalf of our clients have earned the notice of PRNEWS. Our goal is always to help clients tell their stories to the media and target readers to improve the discoverability of their books and chances for long-term success."
Smith Publicity's Debut on the Top 100 Elite List Caps a Year of Agency Growth and Client-Focused Innovation
Smith and its team of highly regarded and innovative book publicists flourished during a year of rapid change in publishing, the media, and PR practice generally. Its adaptability and pioneering approach to book marketing continue to lead the industry in both methods and results earned. When book sales spiked at the height of the coronavirus pandemic, but publicity tours, in-person events, and television interview formats changed, the Smith book publicist team pivoted quickly to new techniques. They enabled author-clients to earn substantial media coverage and master virtual book tours and media appearances.
At the same time, the Smith Publicity service offering for clients was updated and expanded to meet the evolving needs of authors and publishers. For example, expanded consultation services are available to support clients in building their expert brands/personal branding, planning a book launch, brainstorming newsworthy angles for presentation to the media, and navigating outreach to editors, producers, and bloggers. "Flexibility and evolution are two words that immediately come to mind when I think about the agencies on this year's list," said Erika Bradbury, Editorial Director, PRNEWS.
Smith Publicity to Celebrate Its 25th Anniversary in 2022
Smith Publicity was founded by Dan Smith in 1997 with a clear mission of providing unique and highly effective publicity and marketing expertise to authors and publishers at a range of service levels and prices. When competing book publicity firms take a one-size-fits-all approach, Smith tailors its services and campaigns uniquely for every author and book. It was early to embrace the rise of self-publishing and continues to take a democratic approach to the projects it accepts. The one constant among Smith clients is that their books are high-quality, but the names range from renowned best-selling authors to first-time writers.
Smith is also a pioneer of techniques and methods now widely used in book PR campaigns. Three examples are books-as-business-cards for professionals and corporate leaders, bylined articles as book publicity vehicles, and personality cultivation in recognition of the value of author branding. The firm also publishes one of the industry's most well-read blogs covering all topics related to book publicity and marketing. The blog’s articles, interviews, and links to podcasts are a free service to authors, publishers, and anyone who is a student of book PR and its most effective practice.
More information about Smith Publicity, its staff, and services is available at https://www.smithpublicity.com