Smith Publicity to Present at Upcoming Nonfiction Writers Conference

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Marissa Eigenbrood, Senior Vice President of Smith Publicity, will be one of the featured speakers at the upcoming Nonfiction Writers Conference, hosted by the Nonfiction Authors Association and planned for May 5-7, 2021. In this virtual presentation geared toward nonfiction writers of all stages and genres, Eigenbrood’s topic of discussion will be “Branding for Authors.”

Marissa Eigenbrood, Senior Vice President of Smith Publicity will be speaking on Branding for Authors

Marissa Eigenbrood, Senior Vice President of Smith Publicity

It is my hope that helping authors identify, create, and implement their own unique author brand will empower them and ultimately set them up for maximum success leading up to and well-beyond the launch of their book.

Next to “How to get an ISBN number?” one of the most commonly asked questions from first-time authors is “How can I build my author brand?”. Developing an author brand is imperative for authors in order to stand out from their competition and build long-term engagement with their readers, and involves multiple steps and a fair amount of work – but the payoff is worth it. During her presentation, Eigenbrood will share why having an author brand is so important, walk nonfiction authors through the various stages of developing their brand and preparing for attention from both readers and the media, and highlight the key elements that make up a solid author brand platform. Attendees will have many actionable takeaways, from a roadmap to identifying their unique author brand, to how to apply that brand cohesively across their website, social media pages, and beyond.

“I am honored to be presenting at the 11th annual Nonfiction Writers Conference,” says Eigenbrood. “It is my hope that helping authors identify, create, and implement their own unique author brand will empower them and ultimately set them up for maximum success leading up to and well-beyond the launch of their book.”

Geared toward nonfiction authors of all stages and genres, Eigenbrood’s helpful branding tips as part of the Nonficton Writers Conference will elevate all authors’ presence and encourage them to reach their goals.

Smith Publicity is the oldest and most prolific book marketing specialist in the publishing industry today. Having worked with and promoted more than 4,000 authors and books since 1997, it is an equal opportunity book publicist. The Smith team creates campaigns for everyone from first-time self-published authors to New York Times bestsellers. Its continuing success in a wide range of genres is a tribute to the firm’s uniqueness and ability to boldly and ingeniously innovate. Smith Publicity is a creative and proactive force in literary marketing worldwide.

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Dan Smith
SMITH PUBLICITY
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