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Snip, Cut, Create: Skillmatics Snip, Snip! Bluey Wins a Parents 2026 Best Toy Award


News provided by

Skillmatics

Oct 09, 2026, 08:00 ET

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The Creative Activity Kit Helps Preschoolers Build Scissor Skills While Cutting, Folding, and Crafting with their Favorite Bluey Characters

LOS ANGELES, Oct. 9, 2026 /PRNewswire-PRWeb/ -- Skillmatics, the global education brand creating innovative ways for children to learn through play, today announced that Skillmatics Snip, Snip! Bluey has been named a winner in the PARENTS 2026 Best Toy Awards. Designed for children ages 3-7, the hands-on activity kit combines scissor skills, crafting, and beloved Bluey characters to help young learners build confidence while creating colorful projects of their own.

With 25 step-by-step activities, Snip, Snip! Bluey turns foundational scissor skill development into a creative adventure with Bluey, Bingo, Mum and Dad. Children progress from cutting straight lines to curves, zigzags, and shapes, then cut, fold, and paste their way through colorful paper crafts featuring their favorite characters.

"With Snip, Snip! Bluey, the learning is happening, but it's also just imaginative, creative play to the child," said Dhvanil Sheth, founder and CEO of Skillmatics.

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"With Skillmatics' products we are always looking for ways to make learning fun," said Dhvanil Sheth, founder and CEO of Skillmatics. "There's a real moment of pride when a child makes that first cut successfully, and then realizes they can do something they couldn't do yesterday. With Snip, Snip! Bluey, they're not thinking about practicing a developmental skill—they're thinking about making something with Bluey. That's where the magic happens: the learning is happening, but it's also just imaginative, creative play to the child."

The kit includes two child-safe scissors, an activity booklet with 25 cutting activities, and a glue stick, giving kids everything they need for hands-on, screen-free play. Along the way, cutting, folding, and pasting help strengthen fine motor skills, hand-eye coordination, focus, spatial reasoning, and dexterity, while creative projects encourage imagination and artistic expression.

Skillmatics has a licensing agreement with BBC Studios for products inspired by Bluey. The animated series follows Bluey a loveable, inexhaustible, blue heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun.

The award-winning Skillmatics Snip, Snip! Bluey is designed for children ages 3-7 and retails for $29.97 on Amazon.

About Skillmatics

Skillmatics is a leading global education brand led by a team of educators, game and product designers who are dedicated to creating innovative and holistic ways for children to learn through play. They are deeply committed to their mission of developing educational products that bring joy to children and help them reach their full potential. With top-selling games and activities such as Guess in 10, Foil Fun, Poke-in-Art, and many more, Skillmatics is a rapidly growing consumer brand in the US and globally, with 20M happy families worldwide. Skillmatics is carried in thousands of retail locations and is trusted by hundreds of educational institutions. Retailers include: Walmart, Target, Office Depot, Barnes & Noble, Meijer, Kohl's, Amazon and TikTok Shop.

For more information, please visit Skillmatics on Amazon, Instagram, Facebook, or TikTok.

About Bluey

Bluey follows a loveable, inexhaustible blue heeler dog who lives with her Mum, Dad and little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun. Celebrated for its humour, warmth and relatable portrayal of everyday family life, Bluey has earned a devoted global audience through stories grounded in play, emotional truth and authentic moments that resonate across generations. A true phenomenon, Bluey is one of the most loved and watched family entertainment brands, captivating adults and children alike.

Bluey is the creation of writer and director Joe Brumm and is produced by multiple Emmy® Award-winning Ludo Studio. Commissioned by BBC Studios Kids & Family and ABC Children's, BBC Studios brings Bluey to audiences internationally through distribution and licensing. The first-ever feature film, The Bluey Movie, lands in cinemas on August 6, 2027. Written and directed by Joe Brumm and produced by Ludo Studio in collaboration with BBC Studios, the CG-animated feature marks the big screen debut for Bluey and her family. BBC Studios is financing and licensing the picture with theatrical distribution through Walt Disney Studios.

Bluey | Website |YouTubeFacebook | Instagram | TikTok |

About Ludo Studio

Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME's Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au

About BBC Studios Brands & Licensing

The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. Partnering our iconic brands - including Doctor Who and Bluey - with the world's biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.

BBC Studios | Website | Press Office | X | LinkedIn | Instagram

Media Contact

Nicole Daley, Skillmatics, 1 4154088664, [email protected], https://skillmaticsworld.com

SOURCE Skillmatics

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