Soapy Joe's Takes the Gold MarCom Award

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Soapy Joe’s Announced as Gold Winner of 2020 MarCom Award

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MarCom Awards recognizes Soapy Joe’s for the event itself, along with the accompanying campaign and media response to this event.

Soapy Joe’s, San Diego’s popular car wash voted “Best Car Wash of 2020” by the San Diego Reader, has won a Gold MarCom award. MarCom Awards is an international creative competition for marketing and communications professionals and organizations. These awards recognize outstanding achievement by creative professionals involved in the concept, direction, and production of marketing campaigns. MarCom is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), and is the oldest, largest, and one of most well-respected creative competitions in the world.

This year, Soapy Joe’s won the gold award in the Strategic Communications category, under the Special Events section (152c). The winning campaign was for their wedding car wash, Tunnel of Love, in February of 2020. Ten couples came down to Soapy Joe’s Imperial Beach car wash location and got married. Getting married at a car wash is a novel and fun concept, and the overall campaign was a success. MarCom Awards recognizes Soapy Joe’s for the event itself, along with the accompanying campaign and media response to this event. To see all winners, click here.

Founded in 1996, Soapy Joe’s Car Wash is a family owned and operated business with 13 locations in San Diego County, and growing rapidly. With Soapy Joe’s unlimited car wash memberships, members have access to all 13 Soapy Joe’s locations, unlimited washes, and free vacuums. Each wash comes with a signature citrus scent air freshener. From north county to south bay, there is a location nearby. Known for their focus on the environment, Soapy Joe’s features an eco-friendly water reclamation system, biodegradable soaps, and uses 80% less water compared to washing at home.

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Penny Fitzpatrick
Soapy Joe's
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