Soapy Joe’s Car Wash Opens 14th Location in Mission Valley.

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High growth continues for locally owned brand.

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With each new site opening, Soapy Joe’s adds approximately 20 new jobs, from entry-level to managerial staff.

Soapy Joe’s, San Diego’s go-to car wash, is bubbling up growth in Mission Valley, opening its 14th location at 4282 Camino Del Rio North. They will open their doors in early January, making it the third new location for the brand in the past year. An additional location is slated to open on Friars Road in the spring.

“We are thrilled to be part of the Mission Valley community,” said Lorens Attisha, CEO. “This is an important cross-road in San Diego, and we take great pride in adding jobs to the neighborhood as well as providing essential services with our gas and convenience store.”

Previously a full detail operation, the car wash has been completely renovated to provide Soapy Joe’s signature experience including complimentary laundered towel service and 39 self-service vacuums. As a member of the International Car Wash Association’s WaterSavers® program, Soapy Joe’s advanced water reclamation technology saves nearly 80% compared to washing at home. Sitting at the nexus of the 8 and 15 Highways, it is well situated to serve not only residents, but also the business community through its fleet program. The extended hours and all-location access make it an ideal fit for businesses seeking to simplify and save on vehicle care.

Faced with challenging circumstances in 2020, the company has focused on “loving it’s members,” investing in the community, and providing a supportive company culture to care for emerging employee needs. With each new site opening, Soapy Joe’s adds approximately 20 new jobs, from entry-level to managerial staff. The organization has community reach through groups such as Rady’s Children’s Hospital Foundation, Support the Enlisted Project, The Emilio Nares Foundation and SDSU Athletics.

To celebrate the opening, Soapy Joe’s is offering a new member promotion on the Magic Joe wash package: join for $5/month one, regularly $35/month. Magic Joe, the top wash package, provides a long-lasting showroom shine with Magic Glaze, tire shine and a citrus-scented air freshener.


Soapy Joe’s is a locally owned family business with multiple locations serving San Diego County. Soapy Joe’s prides itself in its commitment to the environment, using advanced water reclamation systems, and earning the International Carwash Associations WaterSavers® designation. Soapy Joe’s provides quality service, customer satisfaction, and eco-friendly technology, all at a great value to the customer.

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Penny Fitzpatrick
Soapy Joe's
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