Social Supply Co., a social media first digital marketing agency, announced that it has been acquired by Inspira Marketing Group, a purpose-driven brand activation agency with offices in Connecticut and New York. The strategic acquisition establishes a coast-to-coast presence and expanded digital marketing capabilities, including organic and paid social, influencer strategy, and content creation, for Inspira with the addition of Social Supply Co.'s comprehensive digital content studio in Southern California.
CARLSBAD, Calif., May 1, 2023 /PRNewswire-PRWeb/ -- Social Supply Co., a social media first digital marketing agency, announced that it has been acquired by Inspira Marketing Group, a purpose-driven brand activation agency with offices in Connecticut and New York. The strategic acquisition establishes a coast-to-coast presence and expanded digital marketing capabilities for Inspira with the addition of Social Supply Co.'s comprehensive digital content studio in Southern California.
"In 2014, Social Supply Co. was born from the need to support action sports brands with organic social, social-first content creation, and audience management. We quickly grew into the social adjacent channels of e-commerce support, influencer management, and diverse content creation," said Brett Sirianni, founder and CEO of Social Supply Co., "The journey into our teenagerhood has been epically fun, challenging, and rewarding, so joining forces with the agency we wanted to be when we grew up is our perfect next step. I am beyond excited to be immersed into an expanded world of marketing with the truly fun, brilliant, and genuine people at Inspira."
As the newest member of Inspira's senior leadership team, Sirianni will serve as Chief Digital Officer and help to guide the integration of the agencies and overall digital strategy for Inspira and its clients. Social Supply Co., will operate fully under the Inspira brand, allowing it to spread its digital expertise into the automotive, financial, technology, and food and beverage markets.
"With Social Supply Co.'s incredible bench of talent, a state-of-the-art content studio, and an infectious passion and enthusiasm for winning in the digital space, we are taking our comprehensive integrated marketing agency to the next level," said Jeff Snyder, Inspira's Chief Inspiration Officer. "Today is an exciting day for our combined teams and it's an immediate value add to our clients as we expand our capabilities to include organic and paid social, influencer strategy, and social content creation to provide truly holistic, integrated marketing to help our clients win with consumers."
About Social Supply Co.
Based in Carlsbad, CA, Social Supply Co. is a social media marketing agency focused on content and analysis-driven strategy to produce authentic social experiences for clients in the fashion, beauty, and quick-serve restaurant markets. Deeply seeded in the digital marketing field, Social Supply Co. is fueled by a passionate and focused team that has built a reputation by living and breathing what they do. Originally established in 2014, Social Supply Co. was formally acquired by Inspira Marketing Group on May 1, 2023, and will operate under the Inspira brand as a fully integrated entity.
About Inspira Marketing Group
Based in Norwalk, CT, Inspira Marketing is a purpose-driven brand activation agency, driven by EQ x IQ. Delivering scalable, results-driven, creative solutions for a diverse roster of clients in the automotive, CPG, financial, technology, and food and beverage, fashion, beauty, and quick-serve restaurant markets, Inspira Marketing specializes in Brand Storytelling, Experiential Marketing, and Field Team Activation, and devotes a portion of its profits to finding a cure for pediatric cancer. This combination of excellence and purpose has been recognized with a list of impressive awards, most recently including Ad Age's Best Places to Work, Hartford Business Journal's Best Places to Work, Chief Marketer's CM200 Award, and Event Marketer's Top 100 IT List. To learn more, visit http://www.inspiramarketing.com.
Melissa Burns, Social Supply Co., 1 914-384-0945, [email protected]
SOURCE Social Supply Co.