Daily SocioMX 's soccer show brings expert analysis and fan-focused conversation to EstrellaTV's growing FAST streaming lineup
DALLAS, Oct. 9, 2026 /PRNewswire-PRWeb/ -- SocioMX, the sports fan engagement and media platform, today announced a distribution partnership with MediaCo's EstrellaTV to bring EN LA CANCHA, its daily Spanish-language sports show, to more viewers across the United States through EstrellaTV's FAST streaming ecosystem.
Hosted by Braulio Luna, former Mexican National Team player and two-time FIFA World Cup veteran, and Raúl Sarmiento, one of Mexico's most respected sports commentators, the 30-minute program delivers news, analysis and lively conversation covering Liga MX, international soccer and the biggest stories in sports.
The partnership connects SocioMX's established soccer community with EstrellaTV's expanding streaming distribution, strengthening the network's sports offering and giving U.S. Hispanic fans greater access to trusted voices and daily coverage of the game they love.
"This partnership marks an important next chapter for SocioMX and EN LA CANCHA," said Jorge Villalobos, Founder & CEO of SMM Sports & Entertainment and SocioMX. "We have built a passionate community around soccer, and MediaCo's EstrellaTV gives us a powerful platform to bring our content to more fans across the United States. Together, we're creating more opportunities to connect audiences with the sport, teams and personalities they follow every day."
"Soccer is a daily passion for our audience, and EN LA CANCHA brings the expertise, personalities and conversation that keep fans connected to the game," said Brian Fisher, President of MediaCo. "Our partnership with SocioMX strengthens EstrellaTV's streaming sports lineup, giving fans more reasons to tune in and brands more opportunities to connect with them."
The agreement builds on EstrellaTV's continued growth across broadcast and streaming and SocioMX's track record of connecting fans with professional soccer. SocioMX has built a community of more than 1.8 million members and followers and promoted more than 100 professional soccer games, bringing fans closer to the sport through original content, live experiences and partnerships.
ABOUT SOCIOMX
SocioMX is a sports fan engagement and media platform connecting fans with the sports, teams and athletes they love. Through original content, media, live experiences and strategic partnerships, SocioMX creates opportunities for fans, brands and sports organizations to connect across the U.S. and Mexico.
ABOUT MEDIACO / ESTRELLATV
MediaCo Holding Inc. is a diverse-owned, multiplatform media company serving multicultural audiences nationwide. Its brands, including EstrellaTV, Estrella News, HOT 97, WBLS, Que Buena Los Angeles and the Don Cheto Radio Network, collectively reach more than 20 million people each month across television, radio, digital and streaming platforms.
Media Contact
Carlos Lozano, SMM Sports, 1 214-483-0200, [email protected], www.smm.us
Rene Mizrahi, MediaCo, 1 917-744-9161, [email protected], www.mediacoholding.com
SOURCE SMM Sports
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