Sofia Vergara, Courteney Cox, Alessandra Ambrosio and More Join Lebanese Fashion Designer Zuhair Murad in the Launch of a Limited Edition Iconic #RiseFromTheAshes T-Shirt

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Global Campaign to Benefit Ongoing Relief Efforts in Beirut

These past two weeks have been devastating as I have seen the city of Beirut, my beloved city, hurt in its soul and endure so much destruction. In these difficult times, the only way for me to move forward is by helping in any way that I can.

Zuhair Murad today announced the launch of a limited-edition #RiseFromTheAshes Beirut Relief Tee to raise funds for Offrejoie, a Lebanese non-profit organization. One hundred percent of the net proceeds will go towards responding to on ground humanitarian needs for the people of Beirut during this horrific time. This cause is very close to Zuhair’s heart as Lebanon is not only his home but a true inspiration for his creativity. This is the moment, he believes, that from this tragedy, Lebanon has to #RiseFromTheAshes.

Zuhair’s celebrity friends and clients have jumped on-board the campaign including Sofia Vergara, Courteney Cox, Alessandra Ambrosio, Shanina Shaik and Zedd. As the campaign grows we are expecting more international stars to lend their support to this ongoing effort.

According to Zuhair, “These past two weeks have been devastating as I have seen the city of Beirut, my beloved city, hurt in its soul and endure so much destruction. In these difficult times, the only way for me to move forward is by helping in any way that I can, so I have launched a fundraising T-Shirt campaign with my dear friend Maya Labban in which the proceeds will be donated to Offrejoie, a non-governmental humanitarian organization founded during the civil war in Lebanon in 1985, and providing help to people affected by the blast that hit Beirut on August 4th.”

The collection is made up of several unisex styles with the powerful slogan #RiseFromTheAshes. Prices start from $25.99-$39.99 and is available to purchase now on Represent.com until August 25th at Beirut Relief Tee.

Zuhair is encouraging all the fashion community and beyond to share this message of hope: “To spread awareness and reach a maximum amount of people and donations, please join me in taking a selfie in this T-Shirt and becoming part of the rescue efforts by posting it on your social media platforms. Together, we can really make a difference. The people of Beirut will stand up in strength again.”

Together we will #RiseFromTheAshes

For more information about the campaign or to purchase a #RiseFromTheAshes T-Shirt please visit http://www.Represent.com/Beirut

About Zuhair Murad

Zuhair Murad is an international designer based in Beirut and Paris. Zuhair Murad has marked his presence internationally, as well as in Hollywood among great stars. He has become a favorite at red carpet events for celebrities, and several other famous people wear Murad’s breathtaking designs. http://www.ZuhairMurad.com

About Offrejoie

Founded in 1985, Offrejoie has developed different approaches to tackle the continuing challenges of Lebanon. At its core are the consistent practice of the values of love, respect, forgiveness and voluntary service. What began as a group of enthusiastic volunteers has become a voluntary movement across the country of Lebanon. They too are on the frontlines helping the many affected by this devastating event. http://www.Offrejoie.org

About TKG | The Krim Group

TKG | The Krim Group is a global social impact agency that connects charities and brands with actors, athletes, musical artists, television personalities, and social media influencers for the purpose of raising funds, driving awareness, and elevating meaningful causes. Clients include some of the leading charitable organizations as well as multiple UN agencies such as the UN Environment Programme, the UN Human Rights Office and the United Nations Development Programme. http://www.TheKrimGroup.com

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Andree Zovighian
Zuhair Murad
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Todd Krim
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