Sofia Wylie, 15-Year-Old Disney Star and Recording Artist Signs With Marketing Agency
NEW YORK (PRWEB) February 19, 2019 -- The newly announced star of Disney’s mega-hit High School Musical, Sofia Wylie has signed on with Premier Management Group and Sygnature for brand development, partnership acquisition, and corporate integrations.
These efforts will revolve around product/brand/company endorsements, in-store activations, social media collaborations, inclusion in PR campaigns, along with the development of a select group of signature product lines in categories such as apparel, fitness accessories, dance related products and various age appropriate beauty, skin and haircare SKU’s.
While only 15, Wylie has built an impressed CV at such a young age in acting, singing and dance. Sofia has danced on a Justin Bieber tour, showed off her skills on America’s Got Talent, and continues to create amazing dance videos garnering hundreds of thousands of views on YouTube. Her dancing will continue onto the screens of millions as Sofia will star as Gina in the highly anticipated reboot of High School Musical. In addition to the hit TV show Andi Mack, Wylie is featured in the Marvel series: Marvel Rising: Heart of Iron as Riri Williams along with the theatrical feature film, Back of the Net, to be released later in 2019. From the stage, to the big and small screens, Sofia doesn’t stop there. The triple threat released her first single “Side by Side” about always having your friend's back which was streamed on DisneyMusicVevo and launched by Billboard.
Premier Management Group’s CEO, Evan Morgenstein, who has been the agent for other teen sensations, sees the emerging star as having a very unique opportunity; “Sofia is so representative of the mosaic that is the United States today. Coming from a multi-cultural family, there’s no question why Sofia is recognized as a leader by droves of young women. The fact that Sofia’s social media numbers are in the millions and her fan base just keeps growing with 81+% of her following being females between ages 14 to 20 is nothing short of remarkable. The products Sofia loves will be thrilled to know that when we reach out to introduce her amazing story and interest in being the face of their brand.”
Sofia has always been interested in fashion and design. She has been featured at several Fashion shows, industry leading magazines, and social media accounts. Viewed by many as having the potential to create the next wave of great products, the teams’ mission is to help Sofia develop lines of her own brands in skincare, haircare, make-up, clothing, dance apparel, and others. Sofia may be 15, but she has big dreams and aspirations, “I am super excited to be working with Premier Management Group and Sygnature. I cannot wait to get to work with my favorite brands and show my fans what I love. We are working on some really cool projects from haircare to fashion that I cannot wait to debut this year!”
Sofia’s potential is limitless, and with the strong team she has behind her, she can confidently focus on what she does best, knowing her team will take care of everything else.
For more information on working with Sofia on appearances at events, product endorsements, partnerships, licensing relationships and the development of signature lines please contact:
Evan Morgenstein
Premier Management Group
evan(at)pmgsports(dot)com
(919) 332-0584
Evan Morgenstein, PMGSports, https://www.pmgsports.com, +1 (919) 332-0584, [email protected]
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