Soft-Lite Launches New Energy Star Certified Windows Web Site & Videos!
Soft-Lite Windows recently launched a new web site (http://energystar.soft-lite.com/) dedicated to educating consumers about ENERGY STAR certified windows and doors. The new site focuses exclusively on the ENERGY STAR Windows & Doors program, and is designed to be an informative, educational center for consumers - versus a sales-oriented web site.
STREETSBORO, Ohio, Nov. 19, 2018 /PRNewswire-PRWeb/ -- Soft-Lite Windows recently launched a new web site (http://energystar.soft-lite.com/) dedicated to educating consumers about ENERGY STAR certified windows and doors. The new site focuses exclusively on the ENERGY STAR Windows & Doors program, and is designed to be an informative, educational center for consumers – versus a sales-oriented web site. The site encompasses an overview of the ENERGY STAR program, explains the benefits that certified products offer to consumers (including environmental benefits and messaging), anatomy of an energy-efficient window, outlines the qualification criteria for both windows and doors, and discusses what the various NFRC ratings mean.
Soft-Lite just added a brand-new section to the site, incorporating a series of short videos that utilize a Q&A format, in which Soft-Lite employees answer questions about ENERGY STAR certified windows. Homeowners can watch these brief, consumer-friendly videos to learn what ENERGY STAR is, how to determine whether their windows are ENERGY STAR certified, the difference between U-values and R-values, and much more. The videos can be accessed via Soft-Lite's ENERGY STAR web site, or on the company's YouTube channel at https://www.youtube.com/channel/UCaIshATqyo_TNA8hS3g8Xzg.
While Soft-Lite's ENERGY STAR Certified Windows web site does link to specific product information on the company's primary web site, there is no sales-oriented content directly on this site – it was designed purely for consumer education purposes. Soft-Lite is encouraging its dealers to use these valuable new online tools to help educate their customers about ENERGY STAR certified windows and doors and the benefits they provide.
Soft-Lite is a vinyl replacement window and door manufacturer headquartered in Streetsboro, Ohio. The company is a 5-time ENERGY STAR Partner of the Year award winner and a 3-time Sustained Excellence award winner. Soft-Lite has also earned multiple Crystal Achievement Awards and is a recipient of the Friedman Corporation Customer Appreciation Award, the Window & Door Top 100 Manufacturers recognition, and the Door and Window "Companies to Watch" recognition. For more information, visit http://www.soft-lite.com.
SOURCE Soft-Lite LLC
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