Soft-Tex Expands Product Offerings to Include Ready-to-Assemble Bedroom Furniture
Soft-Tex enters RTA furniture category with collection comprising dresser, mirror, chest of drawers, nightstand, headboard, and platform bed frame products to be unveiled at Las Vegas Summer Market
LAS VEGAS, July 17, 2018 /PRNewswire-PRWeb/ -- Soft-Tex International, a major manufacturer of mattresses, pillows, bed protectors, mattress toppers and ancillary textile items for the bedroom has announced a new collection of high quality ready-to-assemble bedroom furniture. This collection is constructed with solid all-wood furniture made from sustainable kiln-dried Brazilian pine and is designed to assemble in minutes helping create permanent furnishings of enduring utility, quality and value.
Speaking about the introduction, Soft-Tex CEO Jeff Chilton stated, "Based on the success of our product offering in the eCommerce mattress category, we felt that offering easy-to-assemble bedroom furniture items makes perfect sense. Additionally, the introduction offers furniture retailers the ideal cross-sell opportunity to build out entire bedroom environment with a merchandised collection of mattresses, utility bedding, and furniture."
The initial introduction will feature a full bedroom collection comprising dresser, mirror, chest of drawers, night stands, headboard and platform bed frame products and three finishes will be offered: Espresso, Slate Grey and Parchment. All items are designed for ease of assembly featuring pre-installed roller guides and an engineered hinge system.
All elements of Soft-Tex's new RTA bedroom furniture assortment will be on display at its permanent Las Vegas showroom located at C-1572 of the Las Vegas World Market Center. Retailers and dealers are encouraged to make appointments now as demand for this product is high. For appointments and more information, please contact Showroom Manager Eric Hasper at ehasper(at)soft-tex.com.
SOURCE Soft-Tex
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