Soft-Tex International Affirms Strategic Focus on Innovation through Merger with REACTEX Technology Group, LLC & Acquiring REACTEX Intellectual Property

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Soft-Tex to grow core bedding business and aggressively expand in furniture, healthcare, and international markets through acquiring REACTEX™ personal climate control intellectual property.

“The acquisition of Reactex is a true differentiator for Soft-Tex and its customers-we are not just a leading supplier of bedding & memory foam products anymore -- we’re now an innovation company...” -Jeff Chilton, Soft-Tex Chief Executive Officer.

Soft-Tex International, Inc. is pleased to announce a renewed strategic focus on innovation with its recently completed transaction to merge with the personal climate control joint venture, REACTEX Technology Group, LLC, and acquire full ownership of all REACTEX™ intellectual property.

Bringing REACTEX™ technology under a single entity will hasten the expansion of Soft-Tex’s development, engineering, and production capabilities as well as expedite the commercialization of new product to Soft-Tex’s growing customer base.

As part of the transaction, Mark Smiderle, the inventor of REACTEX™ technology, has been appointed to the Soft-Tex Board of Directors and will lead Soft-Tex’s global innovation efforts, including continued development of REACTEX™ technology. Scott Thayer will continue to lead REACTEX Business Development efforts.

“The acquisition of Reactex is a true differentiator for Soft-Tex and its customers-we are not just a leading supplier of bedding & memory foam products anymore -- we’re now an innovation company. Our focus has been developing transformative comfort-based technologies, now we have a technology, resources and know-how to bring it to our current customer base and commercialize many retail sectors,” said Jeff Chilton, Soft-Tex Chief Executive Officer.

“We are excited to launch several collections of bedding products powered by REACTEX™ technology in over 1,250 major retail stores this Spring and Summer and concurrently are looking ahead to our aggressive expansion of REACTEX™ to partners in 3 key sectors including: furniture & mattress retail, healthcare & medical device, and international markets,” said Scott Thayer, Divisional Vice President for REACTEX.

The REACTEX™ portfolio of intellectual property includes over 100 patents and patents-pending on innovative technologies formulated to control heat energy flow and storage to create a customer’s unique ideal personal climate. Functioning like a battery, REACTEX™ technologies can store and release heat to provide overnight cooling or heating through pressure activation. The technology is self-recharging when not in use.

Through this merger, Soft-Tex will also gain dedicated REACTEX research & development and production facilities built at Soft-Tex’s Albany, NY-area headquarters which will facilitate further innovation and production of new product lines and will add new jobs for production and engineering.

New innovations in REACTEX will be on display at the upcoming Las Vegas Furniture Market (January 26th - 30th). For appointments, please contact Divisional Vice President of REACTEX, Scott Thayer at sthayer(at)soft-tex.com.

About Soft-Tex

Soft-Tex International is an innovation company focused on building the most comfortable products to help the world sleep and live better. With proprietary technologies spanning categories like personal climate control, wellness, antimicrobials, & allergen barriers, coupled with coveted national brands like SensorPEDIC®, SensorGel®, BioPEDIC®, & DreamSmart®, Soft-Tex offers its retail, distributor, and other partners the highest quality, most comfortable products with best-in-class, in-house merchandising, digital marketing, customer service, and global supply chain capabilities.

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Taylor Jones
@softtexintl
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