Soft-Tex International Announces Fall 2020 New Product Lineup & Plans for New York Home Fashions Virtual Market

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Soft-Tex's market presentation is headlined by the launch of REACTEX 2.0 and new technologies like new foam formulations, health and wellness infusions, performance and personalization and a line of At Home and On-The-Go accessories. A market week video & Zoomcast with Home Textiles Today Editor Jennifer Marks will premier on Wednesday September 16th.

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Soft-Tex International, a leading home textile and bedding product innovation company, is proud to announce its new product line up and plans for the New York Home Fashions Virtual Market.

New Product Introductions

  • REACTEX 2.0: Soft-Tex is pleased to announce the next generation of cooling climate control with REACTEX 2.0. This technology and product assortment features new builds and applications of the REACTEX system designed to help increase the total cooling duration. Products "Powered By REACTEX" are commercially available across all lines of business beginning in January 2021.
  • SensorPEDIC Health and Wellness Collection: In light of the pandemic, "Health & Wellness" is being prioritized by the consumer and attributes in home categories are trending in three themes: Beauty Overnight, Rest & Restore, and Fresh & Clean. The Beauty Overnight theme features Aqua Plus Moisturizing Collection with new infusions options including hydrating hyaluronic acid and Vitamin E. The "Rest & Restore" theme is highlighted by the oxygenating pillow featuring bio-energy wave technology woven into the fabrics to help increase the flow of oxygen. The Fresh & Clean theme is highlighted by our Nature's Technology Collection featuring a natural active allergen control targeting pet dander and dust mites and a natural linseed derived antimicrobial / antiodor solution.
  • New Charisma Licensed Items: The collection is expanding to include signature Charisma memory foam pillows, a waterproof memory foam mattress pad, 3" quilted memory foam mattress topper, and a memory foam mattress in a box.
  • SensorDō Foam Formulation: Soft-Tex is pleased to launch this new foam formulation providing a weighted yet soft and cushiony, hyper responsive feel

Operational Efficiencies
Soft-Tex has invested in numerous operational efficiencies through better systems, new machinery, supply chain enhancements, and leveraged our significant buying power to become not only best-in-class in new technologies, but best-in-class pricing capabilities.

Market Video Experience & Meetings
Soft-Tex will be releasing a market video & Zoomcast during market week on Wednesday September 16th via Home Textiles Today. Due to proprietary content, attendees will be required to pre-register via the Home Textiles Today and or New York Home Fashions Market week websites. Soft-Tex will also be hosting private virtual Zoom meetings with customers throughout market week please reach out to a sales person or use https://soft-tex.com/market-appt/ to request an appointment.

About Soft-Tex International
Soft-Tex International is an innovation company focused on building the most comfortable products to help the world sleep and live better. With proprietary technologies spanning categories like personal climate control, wellness, antimicrobials, & allergen barriers, coupled with coveted national brands like SensorPEDIC®, SensorGel®, BioPEDIC®, & DreamSmart®, Soft-Tex offers its retail, distributor, and other partners the highest quality, most comfortable products with best-in-class, in-house merchandising, digital marketing, customer service and global supply chain capabilities.

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Taylor Jones
@softtexintl
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