Softomotive Hires Fast-Growing Trust Relations as Agency of Record

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Global leader in RPA industry chose the challenger firm as its agency of record, demonstrating the firm’s continued growth and expertise in the technology sector

April White, president and founder of Trust Relations, announces new client win for the virtual agency: Softomotive, a global leader in RPA

The addition of this high-powered technology clients shines a bright light on our trajectory as an agency, as we continue to expand along with our exciting client roster.

The fast-growing virtual agency Trust Relations announced today that Softomotive chose the challenger firm as its agency of record, demonstrating the firm’s continued growth and expertise in the technology sector. As one of the world’s leading providers of Robotic Process Automation solutions, Softomotive will benefit from Trust Relations’ deep experience in working with companies that straddle multiple verticals and the firm’s unique ability to generate high-impact media results across diverse media outlets.

Softomotive is trusted by more than 8,000 companies worldwide. The global company delivers both attended and unattended Robotic Process Automations through powerful, robust robotic process automation (RPA) technology. Softomotive chose Trust Relations because of the firm’s proven track record in generating top-tier technology media coverage, as well as its diverse experience reaching decision makers across the IT, human resources, operations, and executive functions.

“Softomotive hired Trust Relations as its global agency of record because I know what the founder, April White, and her rapidly expanding team can do, from working with her in my previous position,” said Softomotive Chief Marketing Officer Kyle Kim-Hays. “I have never experienced a public relations agency that integrates so seamlessly with an in-house team and is so proactive. It feels like scaling your day-to-day process to a whole new level.”

Trust Relations’ innovative business model pulls together the best talent nationwide for every account to create nimble “dream teams” for clients that are best suited to their unique needs and budgets. By breaking the mold of the traditional public relations agency model in this way and bringing in experts across multiple verticals, the firm excels at promoting the multi-faceted nature of marquee brands and disruptive startups alike.

“We are thrilled to be representing Softomotive, a longtime pioneer in the RPA industry that is uniquely dedicated to improving the lives of end-users,” said Trust Relations President and Founder April White. “The addition of this high-powered technology clients shines a bright light on our trajectory as an agency, as we continue to expand along with our exciting client roster.”

About Trust Relations
Trust Relations, founded in 2019, is a virtual strategic communications firm that creates nimble and proactive “dream teams” for clients through a national network of the industry’s best and brightest practitioners. "Trust Relations" is a term coined by President and Founder April White to describe a new approach to strategic communications focused on communicating clients' authentic actions, value and goodwill. In technology, trust relationships are an administration and communication link between two domains. In communications, they are a bond of mutual respect between a brand and the people it serves. The firm excels at identifying inspiring ways for clients to show their brand value by identifying supportive proof points and ideating creative activations that demonstrate their unique story and value proposition. For more information, visit https://www.trustrelations.agency/.

About Softomotive
Softomotive is one of the leading worldwide providers of Robotic Process Automation (RPA) solutions, trusted by more than 8,000 companies worldwide. Both attended and unattended RPA are delivered through powerful, robust RPA technology, from desktop installation to server-based software which is quick to deploy, easy to use and provides best value for money.

WinAutomation is the world’s best robotic desktop automation (RDA) tool and provides a powerful, robust and easy to use Windows-based platform for building software robots.

ProcessRobot is a leading enterprise RPA platform, including enterprise-grade security and controls, with links to best-of-breed AI technologies.

Media Contact:
April White, 323-216-8589
april@trustrelations.agency

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