Software Users Review Business Intelligence Vendors for Satisfaction, Revealing Top Four Through SoftwareReviews

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Dundas BI, Salesforce Einstein Analytics, Tableau, and Domo named champions in 2020 Emotional Footprint Awards.

Business Intelligence Emotional Footprint reveals top four leaders according to reviews by software users.

“Propensity towards data-driven decisions entail increased interest for the software that enables business users to accomplish what they need to do with the data preparation and visualization..."

SoftwareReviews announces its 2020 Business Intelligence Emotional Footprint Award winners, as determined by software users, who feel that four software vendors in the business intelligence space have provided them with exceptional customer experiences. According to users’ answers to questions focused on satisfaction, which have been crafted by seasoned IT industry analysts at Info-Tech Research Group the vendor champions are:

  • Dundas BI
  • Salesforce Einstein Analytics
  • Tableau
  • Domo

The Emotional Footprint Awards are showcased in a report of software reviews focused on vendor relationships with software users from the customer’s point of view. Overall, business intelligence software users were most satisfied with vendors being respectful, and most disappointed in vendors’ tendency to over promise.

Each of the four champion vendors earned top product in many areas. Dundas BI, with an Emotional Footprint score of +82, received its highest score for demonstrating integrity with users. Salesforce Einstein Analytics, with an Emotional Footprint score of +85, earned a perfect score for showing its users respect. Tableau, with an Emotional Footprint score of +82, received its highest score for enabling productivity for is users. Domo, with an Emotional Footprint score of +83, earned its top score equally with its users for demonstrating altruism and for its unique features.

“Propensity towards data-driven decisions entail increased interest for the software that enables business users to accomplish what they need to do with the data preparation and visualization. BI is business user facing software – hence, business users have the upper hand in making decisions on its selection. ‘Feature-to-feature’ comparison does not seem to be the main selection criteria – rather: ‘how much and how fast can I accomplish without waiting for IT help?’” said Igor Ikonnikov, research director, data and analytics, Info-Tech Research Group.

About the Emotional Footprint Diamond and Emotional Footprint Awards:
The Emotional Footprint Diamond illustrates the customer experience with software vendors, showing a complex relationship spanning procurement, implementation, service, and support. The Net Emotional Footprint of a vendor is a result of aggregated emotional response ratings in the areas of service, negotiation, product impact, conflict resolution, and strategy and innovation, creating a powerful indicator of overall user feeling toward the vendor and its product from the software users’ point of view. The data published in the Emotional Footprint Diamond is collected from real end users through authentic software review surveys and meticulously verified for veracity. The survey uses standard net promoter scoring (positive percentage minus negative percentage) to arrive at the Net Emotional Footprint score. These skillfully crafted survey questions are informed by two decades of IT research and advisory.

Vendors with top user scores receive the Emotional Footprint Award. The Emotional Footprint Awards, an initiative proudly founded in 100% user-review data, is free of traditional components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

About SoftwareReviews:
SoftwareReviews is a division of Info-Tech Research Group, a world-class IT research and analyst firm established in 1997. Backed by two decades of IT research and advisory experience, SoftwareReviews is a leading source of expertise and insight into the enterprise software landscape and client-vendor relationships.

By collecting data from real IT and business professionals, the SoftwareReviews methodology produces the most detailed and authentic insights into the experience of evaluating and purchasing enterprise software.

For more information, please contact:
Indrani Ray-Ghosal
Vice President, Communications & Brand
irayghosal@infotech.com
647.574.9559 (mob.)

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