Alec Sohmer, Leading Financing Expert, Comments on Success of BloomNation Startup for Florists

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Following an article published by Wall Street Journal, financing expert Alec Sohmer discusses the success of a California startup called BloomNation, which fundraised more than $1 million for florists.

Financing expert Alec Sohmer comments on an article published by the Wall Street Journal on October 24th, which details the success of BloomNation, a startup that helps florists sell flowers to local customers more effectively than industry leaders like 1-800-Flowers.

According to the Wall Street Journal article titled “BloomNation Raises $1.65M To Help Florists Grow Sales Online,” a Santa Monica, California startup called BloomNation recently raised $1.65 million in seed funding to build its e-commerce platform and online directory. BloomNation is comprised of five employees and utilizes an online marketplace, similar to Etsy, to list local florists’ arrangements. By listing local florists and allowing users to search by zip code, BloomNation hopes to help florists generate more profits and loyal customers.

The article says, “Over 2,000 florists in 3,000 cities today already use BloomNation. Florists using BloomNation are required to snap a photo of any arrangement as it’s dispatched, then upload and share the image with the purchaser of that order.”

Alec Sohmer, a financing specialist and founder of Plymouth Rock Capital, says this startup has the potential to be very successful. “The bottom line is that BloomNation serves a niche market more effectively than the industry powerhouses like 1-800-Flowers and Telaflora,” he says. “The reason why BloomNation has the potential to do well in this market is because it gives users the ability to see what’s being shipped out on their behalf. It also provides local florists with more referrals and more business.

People are more likely to order floral arrangements that they can see from people they are familiar with. Highly personal online stores are going to be the future of e-commerce. People want to be involved in every part of the process and BloomNation speaks to that.”

Alec Sohmer, a strategic financing leader and co-founder of Plymouth Rock Capital, has 20 years of Board-level experience. He has served in many interim management positions for businesses requiring significant turnaround or restructuring. He is able to increase revenue streams by utilizing a variety of line management techniques. In his two decades of experience, he has dramatically increased revenues of businesses by identifying untapped markets.


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since: 08/2013
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